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VIC YRN: Putting Science into Art: Learnings from researching the entertainment industries

11th Apr 19

PUTTING SCIENCE INTO ART: LEARNINGS FROM RESEARCHING THE ENTERTAINMENT INDUSTRIES

Peter Drinkwater is CEO of House of Brand Group and Screen Audience Research Australia (SARA) who have a number of big brands, TV networks, Hollywood studios and production companies as clients.

Peter will be giving and elaborating on his presentation that won Best Presentation at last year’s 2018 AMSRS Conference.

Come along to be inspired with how entertainment insights and researching creativity can give valuable learnings for stakeholder engagement and how to inject some science in a skilful way.

We thinking preso, popcorn and then a round of movie trivia? Who's in!

The VIC Young Researcher Network would like to invite all AMSRS Members, Non-Members, and Guests to their first VIC YRN event of 2019!

PRESENTER: PETER DRINKWATER

CEO | SARA / House of Brand Group

Peter Drinkwater is the CEO and Founder of SARA (part of the House of Brand Group) which he established in 2011 after 4 years as a Director of Added Value in both Australia and the UK. As a hybrid researcher Peter has always had an interest in pioneering new methodologies and inspiring clients to evolve the approaches that they commission. Peter has been working in the market research and finance industries for over 15 years and was formerly a lecturer of Marketing Communications at UNSW. A popular speaker at conferences, Peter has presented at AMSRS conferences in 2003 and 2010, and was the winner of the People’s Choice Award in 2005. Peter has a wealth of category experience including telco, insurance, airlines, FMCG, media and online brands. He started his career at Dangar Research across qual and quant, then moving into freelancing in qualitative research for 3 years. Fter moving to the UK, Peter was a Director at Added Value working across the global Vodafone and Danone accounts in the areas of qual, quant, semiotics, innovation/NPD, brand strategy and portfolio planning. He won a WPP WIPPED Cream Crème-de-la-crème award (the top Kantar/WPP global research award) for a project he pioneered with Vodafone Group called Ares and Apollo. Peter founded House of Brand after moving back to Australia, and it is now a company with 21 staff and a growing client list of some of Australia’s most iconic brands.

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Event information:

Event Format:
AFTER WORK | THINK & DRINK EVENT | MELBOURNE
Date:
THURS 11TH APRIL 2019
Time:
6:00pm - 8:30pm
Location:
Golden Fleece Hotel - 120 Montague St, South Melbourne
Event Cost :(inc.GST)

$20 YRN AMSRS MEMBERS
$25 YRN (30 AND UNDER) NON MEMBERS (MUST PROVIDE DETAILS)

(For special YRN Discount codes - email Leslea - events@amsrs.com.au)
$35 AMSRS MEMBERS
$45 NON MEMBERS

Inclusions:
2 DRINKS | LIGHT NIBBLES/FINGER FOOD + 45 MIN PRESENTATION

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Start Time:
6:00 PM

Location:
Golden Fleece Hotel 120 Montague Street South Melbourne

Non-member Price:
AU $ 45 (Inc. GST)

Member Price:
$35.00 (Inc. GST)

Your Price:
AU $ 45.00 (Inc. GST)

Registrations Open:
31st Jan 19 12:00 AM

Registrations Close:
12th Apr 19 11:59 PM

Registration

  • Event date has passed
  • Registrations are closed