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NSW YRN: Putting Science into Art: Learnings from researching the entertainment industries

21st Mar 19

PUTTING SCIENCE INTO ART: LEARNINGS FROM RESEARCHING THE ENTERTAINMENT INDUSTRIES

Peter Drinkwater is CEO of House of Brand Group and Screen Audience Research Australia (SARA) who have a number of big brands, TV networks, Hollywood studios and production companies as clients.

Peter will be giving and elaborating on his presentation that won Best Presentation at last year’s 2018 AMSRS Conference.

Come along to be inspired with how entertainment insights and researching creativity can give valuable learnings for stakeholder engagement and how to inject some science in a skilful way.

We thinking preso, popcorn and then a round of movie trivia? Who's in!

The NSW Young Researcher Network would like to invite all AMSRS Members, Non-Members, and Guests to their first AMSRS NSW event of 2019!

PRESENTER: PETER DRINKWATER

CEO | SARA / House of Brand Group

Peter Drinkwater is the CEO and Founder of SARA (part of the House of Brand Group) which he established in 2011 after 4 years as a Director of Added Value in both Australia and the UK. As a hybrid researcher Peter has always had an interest in pioneering new methodologies and inspiring clients to evolve the approaches that they commission. Peter has been working in the market research and finance industries for over 15 years and was formerly a lecturer of Marketing Communications at UNSW. A popular speaker at conferences, Peter has presented at AMSRS conferences in 2003 and 2010, and was the winner of the People’s Choice Award in 2005. Peter has a wealth of category experience including telco, insurance, airlines, FMCG, media and online brands. He started his career at Dangar Research across qual and quant, then moving into freelancing in qualitative research for 3 years. After moving to the UK, Peter was a Director at Added Value working across the global Vodafone and Danone accounts in the areas of qual, quant, semiotics, innovation/NPD, brand strategy and portfolio planning. He won a WPP WIPPED Cream Crème-de-la-crème award (the top Kantar/WPP global research award) for a project he pioneered with Vodafone Group called Ares and Apollo. Peter founded House of Brand after moving back to Australia, and it is now a company with 21 staff and a growing client list of some of Australia’s most iconic brands.

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Event information:

Event Format:
AFTER WORK | THINK & DRINK EVENT | SYDNEY
Date:
THURSDAY 21ST MARCH 2019
Time:
6:00pm - 8:00pm
Location:
THE NOVOTEL SYDNEY CENTRAL, 169-179 Thomas St, Sydney NSW 2000
Event Cost :(inc.GST)

$20 YRN AMSRS MEMBERS *see below
$25 YRN (30 AND UNDER) NON MEMBERS *see below
$35 AMSRS MEMBERS
$45 NON MEMBERS

*You need to have already signed up as a YRN Member to be offered this rate. Click here to sign up now.

Inclusions:
2 DRINKS | LIGHT NIBBLES/FINGER FOOD + 45 MIN PRESENTATION
QPR Points:
5 POINTS

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Start Time:
6:00 PM

Location:
Novotel Sydney Central (Chinatown) 169-179 Thomas St, Sydney NSW 2000

Non-member Price:
AU $ 45 (Inc. GST)

Member Price:
$35.00 (Inc. GST)

Your Price:
AU $ 45.00 (Inc. GST)

Registrations Open:
31st Jan 19 12:00 AM

Registrations Close:
22nd Mar 19 11:59 PM

Registration