Tel: +61 2 95663100 | Contact

Masterclass 2020 - Management Consulting

18th Jun 20

Management Consulting: Methods and Frameworks to broaden a market researcher’s toolkit


Management consulting is an alluring yet often misunderstood profession, where intelligence and insights are needed to drive smart decision making. This course examines how consultants blend scientific research techniques with innovative—and sometimes experimental—applications.

Session 1: Strategic Models

This session includes strategic visioning (Greiner’s Growth Curve), Outside-in analysis (Porter’s Five Industry Forces Analysis), Inside-out analysis (Porter’s Value Chain Analysis, and the DuPont Analysis), Strategic options (Strengths, Opportunities, Aspirations, Results Analysis) and Strategic choice (Risk/Reward Calculation and Market Attractiveness/Business Attractiveness Analysis)

Session 2: Tactical models

This includes defining scope and establishing goals, then executing and consolidating. Operational models are then deployed to make the most effective use of the operational processes and actions, to help improve and transform organizations, and to execute new practices in enterprises.

Learning outcomes

  • By the end of this online Masterclass, you will have learnt to:
  • Expand your research skills to offering a broader consulting base, following on from your research recommendations
  • Deliver strategic model building services
  • Assist your client develop and execute their operational plans as a consequence of your research findings

Ross McLelland - Director, KPMG Acuity, Sydney

Ross is a Director at KPMG and a strategic insight leader. He has more than 20 years marketing and consulting experience across diverse sectors in Australia and UK, including telecommunications, retail, financial services and consumer packaged goods.

Event information:

Event Format: 2 x Sessions - Online Course

Thursday 18th June 2020
Thursday 25th June 2020
Location: Your PC
Event Cost: (inc.GST) $550.00 Members
$880.00 Non Members
QPR Points: 50
Time | Zones: Time: Please note following time – based on your location’s time zone‚Äč
12:00pm - 2:00pm NSW | ACT | VIC | TAS | QLD
11:30am - 1:30pm SA | NT
10:00am - 12:00pm WA


Start Time:
12:00 PM

your PC

Non-member Price:
AU $ 880 (Inc. GST)

Member Price:
$550.00 (Inc. GST)

Your Price:
AU $ 880.00 (Inc. GST)

Registrations Open:
30th Jun 19 5:00 PM

Registrations Close:
26th Jun 20 10:00 AM