Tel: +61 2 95663100 | Contact

Masterclass 2020 - Insight Sense Making

26th Feb 20

February 2020: Insight sense making

- Caroline Florence (UK)


This course is targeted at researchers and analysts who are currently overwhelmed with data. This course provides a proven, sense making, roadmap to ensure truly actionable insight is not lost in the detail.


  • How to deal with the messy insight generation process, when working across multiple sources of data
  • How to develop an actionable insight message, using a combination of top-down and bottom-up sense making approaches
  • How to report your findings and demonstrate your evidence-based argument without overloading the audience

Learning outcomes

By the end of this online Masterclass, you should be able to:

  1. Discern which data is truly useful for generating actionable insights
  2. Reconcile top-down with bottom-up approaches to insight generation
  3. Succinctly present actionable insights in an easy to understand, practical way.

Caroline Florence

Caroline Florence at Insight Narrator. Caroline has over 15 years of client-side and agency experience in the research and data industry, in both the UK and Australia. Caroline has been training researchers in communication skills and insight generation for the last seven years and is a regular trainer and coach for both the Market Research Society in the UK and Women in Research (WiRE).

Event information:

Event Format: 2 x Sessions - Online Course
Wednesday 26th February, 2020
Wednesday 4th March, 2020
Location: Your PC
Event Cost: (inc.GST) $550.00 Members
$880.00 Non Members
QPR Points: 50
Time | Zones: Time: Please note following time – based on your location’s time zone‚Äč
7:00 pm - 9:00 pm NSW | ACT | VIC | TAS
6:30 pm - 8:30 pm SA
6:00 pm - 8:00 pm QLD
5:30 pm - 6:30 pm NT
4:00 pm - 5:00 pm WA


Start Time:
7:00 PM

your PC

Non-member Price:
AU $ 880 (Inc. GST)

Member Price:
$550.00 (Inc. GST)

Your Price:
AU $ 880.00 (Inc. GST)

Registrations Open:
1st Jul 19 5:00 PM

Registrations Close:
7th Mar 20 10:00 AM


  • Event date has passed
  • Registrations are closed