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2019 WINTER SCHOOL - ELICITING DEEPER INSIGHTS WITH QUAL RESEARCH

31st May 19

The AMSRS Winter School series in 2019 will offer a broad range of core courses for market and social researchers.
These courses are face to face.

The courses cover key aspects of our profession – spanning both qualitative and quantitative research, and with a focus on subjects and content that are directly applicable. The face to face courses throughout the year will deliver valuable new knowledge and skills so that delegates can keep pace with a rapidly changing marketplace.

Each course will be a half or full day with a focus on delivering practical skills with a short-burst duration. Courses will be delivered face-to-face in one central location to maximise the quality of learning and to facilitate interaction between class members. This concentrated learning experience will deliver maximum knowledge in the minimum time in recognition of the time demands on today’s research professional.

To encourage members located outside NSW to participate, discounts are offered to help offset the cost of interstate travel.

  • Both qualitative and quantitative topics covered.
  • You can mix and match to meet your learning needs.
  • You can choose a topic from each half day’s offerings to meet your individual requirements.
  • Attend 1 or more sessions.

ELICITING DEEPER INSIGHTS WITH QUAL RESEARCH

In this workshop, we will go on a journey into the rational/ irrational individual for determining the right questions and techniques for soliciting real meaning and depth of insight. In so doing, we will learn how to reveal the hidden self in a qualitative research setting.

We will look closely at individual and social needs and motivations that operate beneath the surface. We will examine the theories of persuasion and how individuals consume. You will learn to notice when respondents touch on motivations and then how to frame questions that will help them explore these implicit influences. This process will enable you as a researcher to provide more robust explanations.

On a broader scale, we will examine the unstated assumptions, values, operating procedures and power structures that operate in cultures, subcultures and communities. These can affect our approach to qualitative research, how we treat participants and how we analyse material. We will look at methods for working with these cultural influences, both large and small scale.

The learning outcomes will be a more rich investigation, interpretation and analysis of our respondents in range of qual settings – be it one on one or in a group setting.

This workshop is suitable for researchers with 1 of more year’s qual experience.

Presenter: Tim Biddlecombe

Tim Biddlecombe (B.Sc., QPMR) has over 25 years’ experience in market research. London born, he trained at MIL, then onto Harris, MaS and Plastow Research in the UK before joining Frank Small & Associates, in Sydney, in 1989. He co-founded the Leading Edge in 1990. Together with Derek Leddie, they built TLE from just 2 to 90 employees by the time Tim exited in late 2000. He then founded Arnold & Bolingbroke (Asia) and, working with key partners, built another very successful research company in Sydney, servicing the APAC region.

Tim is now Principal and Director of TJB Strategies. Tim is very much a hand–on researcher with a passion for qualitative research. He conducts numerous studies in Australia and key global markets each year.

Event Format: half day workshop

Time: 8:30 am - 12:30 pm

You can also choose to register for additional courses at other times on this day.

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Start Time:
8:30 AM

Location:
Novotel Sydney Central (Chinatown) 169-179 Thomas St, Sydney NSW 2000

Non-member Price:
AU $ 750 (Inc. GST)

Member Price:
550.00 (Inc. GST)

Your Price:
AU $ 750.00 (Inc. GST)

Registrations Open:
25th Feb 19 12:00 AM

Registration