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2019 WINTER SCHOOL - HANDS-ON MODERATION/ INTERVIEW SKILLS

31st May 19

The AMSRS Winter School series in 2019 will offer a broad range of core courses for market and social researchers.
These courses are face to face.

The courses cover key aspects of our profession – spanning both qualitative and quantitative research, and with a focus on subjects and content that are directly applicable. The face to face courses throughout the year will deliver valuable new knowledge and skills so that delegates can keep pace with a rapidly changing marketplace.

Each course will be a half or full day with a focus on delivering practical skills with a short-burst duration. Courses will be delivered face-to-face in one central location to maximise the quality of learning and to facilitate interaction between class members. This concentrated learning experience will deliver maximum knowledge in the minimum time in recognition of the time demands on today’s research professional.

To encourage members located outside NSW to participate, discounts are offered to help offset the cost of interstate travel.

  • Both qualitative and quantitative topics covered.
  • You can mix and match to meet your learning needs.
  • You can choose a topic from each half day’s offerings to meet your individual requirements.
  • Attend 1 or more sessions.

MEMBER DEALS

* 1 X 1/2 DAY COURSE: $440
(register through website)

* 2 X 1/2 DAY COURSE: $550
(email events@amsrs.com.au to get discount)

* INTERSTATE DISCOUNT ON 2 X 1/2 DAY COURSE : $440
(email events@amsrs.com.au to get discount)


HANDS-ON MODERATION/ INTERVIEW SKILLS

This is an interactive workshop where participants are encouraged to discover their ‘natural’ approach to focus group moderation and in-depth interviewing.

Participants will firstly develop or fine-tune their interviewing and listening skills for conducting one-on-one interviews in both face to face and phone settings.

Your interviewing skills will be further developed through the presentation of difficult and challenging situations in live practice sessions

In order to develop your mastery in moderating focus groups, a series of hypothetical scenarios will be presented in which complex problems can occur either during the discussion. These scenarios are a step beyond the more fundamental moderator problems (such as dominant or non-participating respondents). Each situation will be brought to life in a live practice session, followed by an analysis and discussion of what options you may have available, if you find yourself in such a predicament.

A selection of research briefs will be examined, each requiring quite different approaches to group structure, moderation, projective techniques and dealing with specific group sensitivities.

This workshop also looks at different philosophies and approaches towards moderating a group of people, and explore the pros and cons of different moderating styles. In so doing, your 'natural' approach is considered, where does this come from, and how might this influence your respondents

This workshop is suitable for researchers of entry to mid-level

Presenter: Tim Biddlecombe

Tim Biddlecombe (B.Sc., QPMR) has over 25 years’ experience in market research. London born, he trained at MIL, then onto Harris, MaS and Plastow Research in the UK before joining Frank Small & Associates, in Sydney, in 1989. He co-founded the Leading Edge in 1990. Together with Derek Leddie, they built TLE from just 2 to 90 employees by the time Tim exited in late 2000. He then founded Arnold & Bolingbroke (Asia) and, working with key partners, built another very successful research company in Sydney, servicing the APAC region.

Tim is now Principal and Director of TJB Strategies. Tim is very much a hand–on researcher with a passion for qualitative research. He conducts numerous studies in Australia and key global markets each year.

Event Format: half day workshop

Time: 1:00 pm - 5:00 pm

You can also choose to register for additional courses at other times on this day.

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Start Time:
1:00 PM

Location:
Novotel Sydney Central (Chinatown) 169-179 Thomas St, Sydney NSW 2000

Non-member Price:
AU $ 750 (Inc. GST)

Member Price:
440.00 (Inc. GST)

Your Price:
AU $ 750.00 (Inc. GST)

Registrations Open:
24th Feb 19 12:00 AM

Registration