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2017 Winter School - Course 1 - Foundation Statistics for Research - Stephen Prendergast

20th Jul 17

Foundation Statistics for Research
- Stephen Prendergast

This foundation course covers the core statistical applications that are used regularly by quantitative market and social researchers.

It starts with important concepts such as data types, distributions, means, medians, and sampling error. This provides a foundation for understanding and performing the following important analysis; confidence intervals, tests of significance, survey sample size required, the impact of weighting and small populations. Survey sampling using online panels will be discussed.

The course utilises the AMSRS Statistics Toolbox to illustrate key techniques. Past course attendees have commented how useful this workbook is in their day-to-day work.

Who should attend: all those who require a basic understanding of statistics and its various applications in market and social research. This could include qualitative researchers, quantitative market researchers that do not have a background in statistics or anyone who would like a refresher on the basics.

Stephen Prendergast

Stephen has 30 years experience in market research and management consulting. In 2004 he founded Prescience Research, a Melbourne based quantitative research and modelling consultancy. He consults to some of Australia’s largest organisations. Prior to that he worked with Open Mind, Wallis Consulting Group, DBM, Millward Brown, and Sutherland Smith. Earlier on he was a management consultant with KPMG and a paint development scientist with Dulux Australia.

Stephen is well known for his thoughtful use of mathematical and statistical models as a bridge to better and confident decision making. He has applied these methods in a variety of fields including customer service and loyalty studies, advertising response, brand health tracking and time series analysis, customer segmentation, data mining and demand estimation methods such as choice modelling, conjoint analysis and simulated test markets.
Stephen has also lectured at Monash University on marketing models and market research and written articles on statistics and marketing support software for MacNews.

Stephen has an honours degree in Applied Science from University of Melbourne, a marketing degree from Monash University, and is a Qualified Practising Market Researcher (QPMR). He has received post-graduate training in choice modelling, marketing models, general linear models and structural equation modelling.


Start Time:
8:30 AM

The Grace Hotel, 77 York Street, Sydney

Non-member Price:
AU $ 660 (Inc. GST)

Member Price:
$440.00 (Inc. GST)

Your Price:
AU $ 660.00 (Inc. GST)

Places Available: 16

Registrations Open:
27th Apr 17 12:00 AM


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