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NSW: Don’t just think outside the box – lose the box and crowdsource!

15th Mar 17

The world’s foremost expert in creative crowdsourcing and CEO of eYeka, Francois Petavy will challenge conventional thinking on how brands can build competitive advantage through disruptive ideation.

Learn what is creative crowdsourcing and how marketing leaders and researchers around the globe are leveraging collective intelligence and unlocking true potential. See the proof of impact though industry trends and relevant and recent case studies. It’s no longer of value to think outside the box – marketers and researcher alike need to lose the box and leverage the crowd.

François Pétavy is the CEO of eYeka
Paris based pioneerand global leader in creative crowdsourcing. At eYeka François joins the dots between his passion and experience in branding, technology and marketing content across the past 20 years. Before joining eYeka early 2008, François was in charge of developing new business models to grow eBay in France. He started his career as a Producer at Ubi Soft (a leading video game publisher), then brought leading brands to the Internet within digital agency AGENCY.COM. François Pétavy graduated from Ecole Polytechnique and Telecom ParisTech, and holds an MBA from INSEAD.

Phil James is the global marketing & innovations business director of eYeka
and a self-confessed creative crowdsourcing evangelist. Over 20 years, Phil lead both local and international consumer brand marketing teams through the rigors of connective thinking, strategic planning and in-market activation with The Clorox Company. Phil then switched to agency-side, choosing to lend the breadth of his global insights and client-side marketing capability to help brand leaders break conventions and unlock their tremendous potential. Phil graduated in Commerce and Strategic Marketing from UNSW, and holds certificates in Leadership from Harvard Business School.

Matthieu Jacomin is managing director ANZ region at eYeka
and has applied his strong business and entrepreneurial spirit as both investor and adviser to start ups including Running Heroes, Sports Heroes and French Founders. Matthieu started his marketing career in Paris with Sony Corporation, then Google Places before joining eYeka as European Business Director. In 2012, Matthieu emigrated to Sydney bringing with him tales of an exciting new methodology from across the Seas - creative crowdsourcing and launched the eYeka ANZ agency that same year. Matthieu holds a Masters’ degree in International Business and Management from Kedge Business School, Bordeaux.

QPMR: 7.5 points


Start Time:
6:00 PM

The Occidental Hotel, 43 York St, Sydney NSW 2000

Non-member Price:
AU $ 90 (Inc. GST)

Member Price:
45.00 (Inc. GST)

Your Price:
AU $ 90.00 (Inc. GST)

Registrations Open:
5th Feb 17 12:00 AM

Registrations Close:
16th Mar 17 11:59 PM


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