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Sponsor Profiles

The Society extends its sincere thanks to our sponsors, who have helped to make the Conference possible.

Platinum Sponsor: The Leading Edge
Gold Sponsor: i-Link
Gold Sponsor: Nature

Co-Sponsor Delegate Bag: Evolve Research
Co- Sponsor Lanyards: Nine Rewards
Co-Sponsor Dinner: Research Now
Co-Sponsor Coffee Cart: Vision Critical

Silver Sponsor Water: The ORU
‚ÄčBronze Sponsor Stationary: Enhance Research
Award Sponsor: Millward Brown
Award Sponsor: Powerful Points
Award Sponsor: Quantum Market Research


The Leading Edge - 2014 Platinum Sponsor

The Leading Edge is a strategic research consultancy that started life in Darlinghurst Sydney over 20 years ago. We were born out of a frustration with the research industry and a desire to do things differently. Throughout our history we’ve broken all the industry conventions in the pursuit of helping our clients strengthen the relationship between their brands and consumers.

Our purpose is quite simply, to provide clarity and a way forward in an increasingly complex marketing arena. We navigate complexity to create value. We do this through better understanding consumers, markets and organisations and how to influence behaviours.

We continue to develop global best practice tools and processes in the areas of Market Definition, Brand Strategy, Innovation, Shopper Marketing, Communications Strategy and Corporate Strategy in response to providing our clients the clarity required to act boldly

For more information contact our team today:
t: (02) 9258 4488
e: nigelm@theleadingedge.com
w: www.theleadingedge.com

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Gold Sponsor
i-Link

“Our service is unrivalled within the marketplace”

Our client services team are second to none, our proven expertise in conducting research online means we understand the nuances applicable to this medium.

Serving the industry since 2001, i-Link delivers a full suite of field services including scripting, programming, recruitment, data collection, analysis and reporting.

Our online applications include an advanced survey system, overtime discussion group, live group facilities, as well as custom reporting portals and dashboards.

Australian owned and operated, we are accredited under ISO 20252/26362 and ISO/IEC 27001.

Through our proprietary research panel (www.livetribe.com) and our worldwide partnerships, i-Link can provide access to over 1.2 million market research only participants throughout the world.

With dedicated teams in Sydney, Melbourne and Singapore our team will assist you to deploy your projects quickly and cost effectively from beginning to end.

  • Online field services
  • Propriety panels
  • Online recruitment & sampling
  • Panel management services
  • Web surveys
  • Australian owned & operated
  • Online focus groups
  • ISO 20252/27001/26362 accredited

T – (61) 2 9262 7171
W – www.i-linkresearch.com
E – sales@i-linkresearch.com

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Gold Sponsor
Nature

Since launching 8 years ago, Nature has earned a reputation for being one of Melbourne's top consultancies for work involving quantitative methods.

What makes Nature different is that we are a boutique specialising in quantitative research, insights and analytics. Being a boutique means that only experienced consultants are involved in the research process, delivering returns in the form of superior client service and high quality research.

Each of our 12 team members has the rare skill set of being highly technically proficient, while at the same time understanding business, marketing, and communications issues. This means that we are able to speak with clients and stakeholders in their language; that of issues and answers, rather than of ‘numbers’ and 'stats-speak'.

Nature is known for more than just methodological expertise. A key aspect of the Nature brand is that we create clarity by adopting a consulting approach to all engagements, and excel at assembling complex quantitative data into simple and easy-to-understand stories tailored to the needs of each and every client. This makes our clients’ lives easier.

Nature is locally owned and operated. There are no black boxes, no off-the-shelf solutions, no royalties; but instead, just a talented local team committed to understanding why we're being asked to help, designing the right research-based solution to the issue, and then delivering. We do all types of research ranging from small to big, and from the most simple to the most complex.

T: (61) 3 9867 5535
W: www.natureresearch.com.au
E: info@natureresearch.com.au

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Co-Sponsor Delegate Bag
Evolve Research

Change can bring disruption and uncertainty but also opportunity. At Evolve Research and Consulting, we believe that successful organisations must continuously explore and adapt to their environment.

Our goal is to understand our clients, their markets and competitors. This knowledge is coupled with real business smarts and many years of experience working with leading Australian and international brands. Drawing on both quantitative and qualitative research techniques, we help our clients identify new opportunities, make choices and optimise customer experiences to attain and sustain market leadership. Integrated with the latest insights solutions from technology innovator, Twist of Lime, we offer our clients unique capabilities in the areas of:

  • Strategic market research and consulting
  • Market and brand tracking
  • Data mining and marketing science services
  • Real time customer feedback
  • Online data visualisation
  • Advanced text analytics

These capabilities are coupled with our reputation for responsiveness, dedicated client service, a commitment to quality and outstanding value.

Evolve Research | Consulting
Level 1, 27 Hardware Lane, Melbourne, Victoria, Australia 3000
e: info@evolveresearch.com.au | P: +61 3 9670 1909 | www.evolveresearch.com.au

2012 Research Industry Council of Australia (RICA) Winner - Consumer Insights
2012 Research Industry Council of Australia (RICA) Winner - Technology Effectiveness

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Co Sponsor Lanyards
Nine Rewards

Nine Rewards - Real People, Real Insights
Nine Rewards provide clients with access to real consumers for the purpose of gathering data to generate insights. With quality panels and industry expertise, Nine Rewards is dedicated to providing excellent service, every time.

Nine Rewards points of difference include:
• Reach - Large, active panels in Australia (1.4 million) and New Zealand (100,000)
• Quality data - Members verified using street address plus IP address validation by geographic location
• Dynamic profile data - Over 200 profile variables and constant profiling mechanisms
• Segmentation data - Panel data enhanced with variables from a variety of live sources and proprietary data
• B2B panel - SME, C-Level executives, financial decision makers
• Mothers Panel – Pregnant women, mothers with babies, toddlers and school-aged children
• Unique recruitment source - Multi-channel recruitment, ensuring a diverse covering of all demographic groups and interest.
Services include:
• Online fieldwork - sample, scripting, hosting and data delivery
• Research analysis and reporting
• Omnibus surveys

For more information, contact our team today.
T: (61) 2 9266 4022
E: info@ninerewards.com
W: ninerewards.com

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Co-Sponsor Dinner
Research Now

Research Now, the leading digital data collection provider, powers market research insights. Research Now enables companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile and social media technologies.

Recognised for delivering access to over 600,000 panellists a across Asia-Pacific alone, Research Now pairs this local access with worldwide capability, with over 6 million quality respondents and 38 panels globally. This allows researchers to access the opinions of consumer, business professionals and hard-to-reach audiences, in turn delivering an incredible breadth and depth of information.

The Research Now team operates in 24 offices globally and is acknowledged as the market research industry’s leader in client satisfaction. They have the capability to do all fieldwork in-house and locally, ensuring that online research projects run as smoothly as possible, from survey programming through to data collection and delivery.

Want to take your research further? Speak to one of our local team today:

Melbourne +61 3 9626 4700
Sydney +61 2 9273 7800
infoAU@researchnow.com
Visit our website www.researchnow.com

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Co-Sponsor Coffee Cart
Vision Critical

At Vision Critical we build online platforms that facilitate two-way communications with customers, employees and citizens in contexts ranging from market research to civic engagement. We help our clients ask better questions, listen more intently, and learn what the people they care about think and say. Over 600 organizations around the globe, including a third of the top 100 brands, have come to rely on the private online communities developed and supported through our cloud based software and global services. We are at the forefront of the smart, online communities movement, and are working with our customers to make conversations ever richer, more insightful and further connected with their wider social data.

t: 02 9256 2000
e: australia@visioncritical.com
w: www.visioncritical.com

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Silver Sponsor
Water Bottles The ORU

In a fast, changing world access to the best possible information is more important than ever. The ORU is Australia’s leading online data collection agency. We have the largest and most robust business and consumer panels in the industry and we’ve been setting the standard for high quality data collection since 1999. Now you can rely on the most rigorous, tried and tested panel management systems combined with the very latest in online, mobile and digital research tools.

The largest panels. The most robust data.

The ORU. Get the real picture.

(02) 8922 9200 www.theoru.com panels@theoru.com

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Bronze Sponsor
Stationary Enhance Research

Enhance Research has been working with our clients to deliver actionable market and social research insights for 18 years. We understand that research is only as valuable as the problem it solves.

We believe that research should be used to drive change. Either through improvement in business processes and communication, or by influencing behaviour change. That’s why we approach research challenges with a clear focus on delivering actionability.

We listen to our clients to understand the challenges they are facing and bring this understanding to the research challenges we help them with. Our team of passionate, inquisitive researchers have a unique blend of experience and are driven to deliver value for our clients across both our commercial and social research practices.

t: (61) 7 3087 7900
w: www.enhanceresearch.com.au
e: contact@enhanceresearch.com.au

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Award Sponsor
Millward Brown

At Millward Brown we grow great brands. As the world's leading brand, media and communications consultancy, we have a clear focus and unrivalled expertise. Our ability to access information from multiple sources, combine it with tailored research solutions and have meaningful business planning conversations ensures we are constantly challenging our clients on the best way to grow their brands.

Our areas of expertise include:

  • Brand Strategy
  • Brand Performance – measuring and managing brand equity to inform brand planning
  • End to end Creative Development – developing differentiated messages, ideas and creative to win in market
  • Cross Media evaluation and channel optimisation to improve ROI
  • Brand Investment management, forecasting and valuation.

Not only do we grow great brands, but we grow great people. The fact we have twice been awarded with AON Hewitt Best Employer Australia and New Zealand is testament to our commitment to strong talent, career planning and a consultancy mindset.

T: (02) 9929 1111 or (03) 93211 5101
W: millwardbrown.com/au

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Award Sponsor
Powerful Points

At PowerfulPoints our passion is to inspire the world to give exceptional presentations by creating brilliant presentations, beautifully designed. What this means is we work with our clients to enhance their presentations’ structure, story and visual style to create presentations that are persuasive, engaging and visually stunning. Our clients tell us their presentations create action, make their meetings more effective and strongly reinforce their brand. As a consequence, they speak with more power and authority.

When you next need to present, either as a pitch, a report or for any reason, contact us so we can show you the reasons the world’s leading brands like McDonalds, Coca-Cola, MasterCard, Flight Centre, Telstra and Konica Minolta trust us to make their presentations truly effective.

PH:1300 734 238
Web: www.powerfulpoints.com.au
Email: info@powerfulpoints.com.au

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Award Sponsor
Quantum Market Research

Quantum Market Research has been in existence for over 35 years and we offer tailored, flexible solutions to client needs. We are a boutique agency where only highly experienced consultants make up our team, this enables us to provide our clients high quality bespoke market and social research at all times.

We understand Australian consumers via our unique proprietary product, AustraliaSCAN. AustraliaSCAN is an independent, macro study of Australian consumers aged 18 to 80 years. It measures social and cultural values and how these shift over time. It is a unique tool for understanding how Australian society is changing and how businesses need to respond to the changing social landscape. It shows trends on consumer values in areas such as government, politics, religion, environment, welfare, business and marries this with lifestyle, product and brand behaviours.

In addition to our own research on social values, we also conduct customised ad hoc projects utilising the latest in qualitative techniques and quantitative methods to reach the target audience being researched. Invariably, our social values research provides a rich, contextual framework for analysing the findings of any consumer specific work.

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