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The AMSRS National Conference has proven year after year that it is the can’t miss event for the Australian market & social research profession.


1.  It is the largest Market and Social Research and Insights event in the Southern Hemisphere

You may be missing out on one of the best opportunities to take your game to the next level.  Live events - conferences, workshops, lunch & learns - provide unique learning and career building opportunities that you just can’t find anywhere else. 

2.  Sharpen the Saw

The idea is that sometimes you have to take a break from the “work” of your work to sharpen your skills. A dull axe won’t cut a tree nearly as effectively as a sharp one. You return from a conference with new ideas and approaches that make you more effective and efficient at work. 

3. Meet Experts & Influencers Face to Face

While not all conferences offer you the opportunity to meet your business idols, your chances are greatly improved when you’re sharing the same space.
Sometimes it’s about meeting with someone who’s influenced you or sharing a business idea with someone you admire, or making a connection that can lead to finding your next mentor, client or collaborator. These once in a lifetime situations can never have happen from online interaction.

4. Networking Opportunities

Social media keeps you connected to your peers who are both local and “from away.” However, there’s no substitution for meeting someone IRL (in real life).Good conferences have opportunities for attendees to mix and mingle, form new relationships, and strengthen existing ones. Over coffee, lunch, or cocktails, you may make a connection with the perfect provider or prospect. At the dinner, you may find yourself sitting next to your next customer or mentor.
Or, if you don’t go, maybe your toughest competitor will be sitting in your seat.

5. New Tools

Chat to the Exhibitors and Sponsors: just a few tables near the coffee and muffins, companies often have tools to display that we haven’t seen yet. Software / programs that make us faster, less prone to costly mistakes, or give us some other sort of edge. While undoubtedly these products can be found at their websites, it’s great to get a hands-on demonstration or be able to ask questions that are specific to your business struggles from the company itself.

6. Learning In a New Space

Consider why so many businesses have meetings off site. It’s because it’s easy to find ourselves in a rut. Sitting in the same chair, in the same office, or in the same coffee house, can keep us from fresh thinking and new ideas. Sitting in a new space can spark us to new approaches that will grow our businesses.

7. Break Out of Your Comfort Zone

Going hand-in-hand with the previous reason, live events force you to break out of your comfort zone. It’s easy to read a blog post from the privacy of your own office. You won’t break a sweat listening to a podcast (unless you’re on the treadmill.) You don’t have to make small talk while your YouTube video loads up.
While there are those among us who are born networkers, for many of us, live events and other people can be a challenge. But breaking out of our comfort zones is just the type of action we need to take to break out of old ways of thinking that have got us in a rut in our businesses.
If you’re absolutely terrified of the idea of going to a conference, bring a wingman (or wingwoman) so you won’t feel completely on your own.

8. New Tips & Tactics

The problem with the web is we believe that everything is at our fingertips. And maybe it is. But it’s an overwhelming amount of data that we often can’t crack, or keeps us from the best material. A well run conference will help curate new ideas to help us improve our approach.
We are sure that the information is already somewhere on the web, but conferences help cut through the clutter to deliver the best content for you possible.

9. Greater Focus

The flip side of learning new things is relearning classic techniques.

10. The Energy of Like-Minded Individuals

There’s nothing like being in a room of like-minded people. Other people who are willing to take time away from the office to learn something new. Other people who want to “better” themselves.  When you sit in a classroom or auditorium, you discover that you’re not alone in wanting to improve your skills and bring something back to your office or organisation. That energy is lacking in all online learning channels, regardless of how much chatter there may be around a hashtag.

11. The Serendipity of the Random Workshop

Some of the best workshops and presentations attendees have seen have been ones that they had no idea about before the conference. They never would have sought out those learning opportunities online…they had to be discovered through the serendipity of a live event.

12. Invest In Yourself

Perhaps this one is self-evident. Or perhaps we’ve already covered it in whole or in part above. But leaving the office and “sharpening the saw” is investing in yourself. It’s admitting that you’re worth it. It’s admitting that you still have things to learn. That you can get better.
It’s an investment in yourself, your career, and even your company. When you purchase that conference ticket and when you walk up to the registration desk, you’re saying that you’re investing in your own growth.

13. Have Fun!

We are not sure this is the most important of all these reasons, but we didn’t want to leave it off the list. Conferences are fun! Live events with other people are fun! (The introverts reading this may be rolling their eyes or going to their happy places right now.)
Not a master networker? If you struggle with finding the right way to break into a conversation with people you don’t know, you can get better by attending conferences. By sitting at lunch tables with people you don’t (yet) know. Previous attendees have made some amazing connections and even more amazing friends from going to the AMSRS National Conference.



We get it. Conferences can be expensive. From the conference ticket to the plane ticket, from the meals to the bar tab. And that doesn’t even include the time away from the office where you could be doing “work.”

However, conferences provide a unique convergence of networking, learning, and fun into a single package. A good conference forces you to grow and challenge yourself.

And if you’re the boss, allowing your employees to get out of the office, gain confidence in their ability, and bring fresh ideas back to the business is just an investment in your own company.

If you need help in convincing your boss to send you, we have helped you by providing a template letter you can download here.

The rest of the Conference information is below, we really do hope that you will choose to be a part of this exceptional event showcasing the vibrancy of our industry. Come along to the Festival of Research, you won't regret it.


The AMSRS National Conference has proven year after year that it is the can’t miss event for the Australian market & social research profession.

As an industry we will come together to increase the understanding of market & social research with our peers, our clients and our partner industries such as advertising and marketing, along with our academic friends.

The future of our industry will be built on how successfully we work with and make sense of data and insight across social, business, technology and innovation. It is important for us to promote the broad understanding of market and social trends, highlighting the work we do and how it fits in to the complex social changes facing Australia now and in the future.