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Research News Live Newsletter: June 7th 2018

8th Jun 18

Merging thinking with doing – does insights activation need a rethink?

In a world characterised more by ‘doing’ and less pure ‘thinking’, researchers must pay as much attention to execution as they do analysis, argues Edward Appleton. READ MORE

The GRBN 2018 Trust Survey gets under way: Many thanks to our partners!

We are excited that the 2018 GRBN Trust Survey will be going into field next week! A big thank you goes to TEG Rewards for partnering on this project and providing sample for the Australia and NZ region. READ MORE

WPP AUNZ’s Data Investment Management (DIM) Group has launched Research Profile, a new panel management offering

Research Profile will manage the Red Planet (a Qantas Loyalty business) research panel, which generates consumer insights used by businesses to help better understand consumer behaviour and inform their marketing and business strategies. READ MORE

Potentiate has rebranded with a fresh and colourful new look

Global data intelligence company Potentiate has launched a rebrand to mark its expansion in consulting services, product and geographic locations. The new brand identity reflects Potentiate’s commitment to deliver a compelling view of its clients’ Market, Customer & Employee data, via a single lens, supported by a sophisticated software suite.  READ MORE