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Research News Live Newsletter: July 20th 2018

20th Jul 18

Navigating an Amazon world in Australia

With the launch of Amazon into the Australian market last year, Lightspeed collaborated with local client Retail Doctor Group, a retail consultancy, to explore the opinions of both consumers and retailers before and after launch. With the media hype and this dramatic change in the retail landscape, it was important to gauge consumer response and the retail impact to help mitigate potential risk for retailers. READ MORE

A course correction for Conjoint Analysis

For several months, I’ve been part of an effort spearheaded by GRBN to address the participant experience – to ensure that not only is it a pleasant and inviting experience, but that more people are enticed to participate. One of the areas that stands out the most when you look at the experience of survey participants is mobile. READ MORE