New Passive Data Guideline available for members22nd Aug 18
Passive data collection is defined as the collection of data, including identifiable research information, from people without any direct interaction with them – that is, by observing, measuring or recording an individual’s behaviour. It has valid application in market and social research and has been in use for many years in various forms.
In recent years the ability to collect passive data by digital means has increased sharply, in line with the growth of digital technology. The collection of data by such means has been explicitly included in the latest version of the AMSRS Code of Professional Behaviour (the Code) to acknowledge its growing importance.
When collecting data by passive means, researchers must still uphold the principles of voluntary participation and informed consent wherever possible. That is, researchers must make reasonable efforts to gain consent from participants, in line with Rules 23 and 24 of the Code.
The new Guideline reviews in detail researchers’ responsibilities when collecting passive data, particularly identifiable research information.
The entire suite of AMSRS Guidelines and Fact Sheets are available in the AMSRS Member Centre. Click here to download latest passive data guideline (you must be logged into the AMSRS website to access this guideline)
If you have any questions about the Code of Professional Behaviour or one of our Guidelines or Fact Sheets, please contact our Professional Standards Officer, Jane Gregory email@example.com