In this edition we look at building trust and increasing participation in research. We hear from Richard Goosey, at Kantar Health, on the importance of segmentation in his sector.
We visit the UK for a review of the recent election polling and the US to learn how Insights Association is making life easier for participants in their Professional Researcher
Certification (PRC) program.
Finally, if you haven't downloaded the latest GRIT report already, we highly recommend you to do so from the link below.