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GRBN News 15.12.18

13th Dec 18
Welcome to the last issue of the GRBN Global Insights Newsletter for 2018. It has been quite a year, and 2019 promises to be even more exciting as we continue to drive forward with our mission to work together with regional federations and national associations, as well as many individual companies across the globe, to promote and protect our sector.

We would like to take this opportunity to wish you a peaceful and joyful holiday season and every success in 2019!
December 2018
Trust in Market Research – Our Burning Platform Issue?
Our data shows that our sector has a trust problem. We argue that whilst today it is becoming a problem for data quality, tomorrow it will also become a problem for decision-maker confidence in what we do, unless we take decisive action. And this is a huge risk for our sector, our Achilles heal, for if we lose that confidence, in a world of multiple data-sources, we risk losing everything. Read more
The Virtuous Trust Circle – Why Retaining Trust Among Decision-Makers Requires Building Trust Among The General Public
If you read our burning platform post, you will know that we believe that, as a sector, we need to work harder than ever to convince decision-makers to trust us, or we risk losing that trust. There are a number of actions we as individuals, companies and industry bodies need to take to ensure that trust remains strong. One of the key actions is to continue to deliver accurate data and insights decision-makers can rely on... Read more
Featured Guest
Bad Respondent Experiences are Killing the Insights Industry
By Andrew Grenville, Maru/Matchbox

“The rabbit-hole went straight on like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stopping herself before she found herself falling down what seemed to be a very deep well.” - Lewis Carrol, Alice in Wonderland

I recently joined a survey research community so that I could see first-hand the respondent experience..." Read More
Featured Guest
Measuring the ROI of Customer Insight
By Christine Barton, Pierre Dupreelle, Andrew Cannon, Simon Chadwick and Mario Simon

We are proud to have authored this thought-piece together with these ROI of Insights experts at BCG and Cambiar... Read More about how to get started measuring the ROI of Insights
This House believes that it does matter a lot that the public has lost trust in Market Research
By Andrew Cannon

Last month at the Insights Association's Leadership Conference in San Diego, I had the honour of teaming up with Dave Carruthers from Voxpopme to propose the motion to the House in this Oxford-style debate, with Debbie Schlesinger from the Schlesinger Group and Kerry Hecht from Echo Qualitative Project Support our worthy opponents.

Grab a cup of coffee and take 5 minutes to see if my opening and and closing arguments can convince you that this issue does matter a lot... Read more