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Your Views Count

The two peak bodies for Australia's market and social research industry, the Australian Market and Social Research Society (AMSRS) and the Association of Market and Social Research Organisations (AMSRO), have developed a public awareness campaign called, Your Views Count.

Supported by a best practice toolkit for telephone interviewing, LIST, the two pronged campaign is designed to support both the general public and the research industry in making sure that the public is fully informed about the importance of participating in research, and is able to differentiate between genuine research and telemarketing.

AMSRS and AMSRO have created a web site which is part of the Research Industry Council of Australia (RICA) website Your Views Count to help spread the message of the campaign. People can download a leaflet called "A consumer's guide to identifying legitimate research" which advises how to identify legitimate research, answers frequently asked questions and provides examples of how public opinion, through research, has shaped government and social policy making.

The web site has been tailored for the needs of different users and includes specific sections for researchers and clients, in addition to information for members of the general public. For example, there is a very detailed explanation of the LIST guidelines for researchers and a shorter version of the LIST guidelines for research buyers.

to download Frequently Asked Questions and suggested responses for Market and Social research.