Resources for the Media
Media Contact for AMSRS
For further media information on the Market and Social Research Industry or AMSRS,
please contact our PR representative:
Mobile: +61 417 155 325
Industry Fact Sheets
Research Industry Council of Australia (RICA)
For more information go to www.rica.com.au
Market and social research provides accurate and timely information on the needs, attitudes and motivations of a population:
It plays a vital social role, assisting governments and businesses to develop services, policies, and products that are responsive to an identified need.
It contributes to Australia’s economic wellbeing, by ensuring that organisational responses to these needs are relevant and properly targeted.
Consumers of market and social research include State and Federal government agencies, companies and non-government organisations – in fact, any organisation that needs to better understand the community, trends of any kind or its own customers will use research.
Research projects educate the response of decision makers to a range of important issues, including planning for major transport and infrastructure projects, responses to climate change, taxation policy and many other areas.
Market and social research is not marketing and cannot be used to “push” a product or service:
Under the Trade Practices Act and the Privacy Act, it is illegal to pretend to be doing market or social research if the real purpose of the call is to sell something.
The market and social research industry operates under strict, government-approved codes of conduct that ensure ethical behaviour and professional standards are upheld. Complaints can be investigated and sanctions applied by AMSRO and AMSRS.