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AMSRS Board and Divisional Committees 2017 - 2018

The Board

President Vicki Arbes
Vice-President Tiina Raikko
Adam Allanson
General Board Member
Suz Allen
General Board Member Susan Bell
General Board Member
Peter Harris
General Board Member
Gail Thomson
Elissa Molloy - AMSRS CEO

Suz Allen

Suz is Director Sensory & Consumer Science, Campbell Arnott’s Asia Pacific & International. A former CSIRO scientist and market research supplier, Suz offers over 25 years’ experience, having worked with a large number of FMCG companies, covering a wide range of products including food, beverages, pet food and personal/home care. Suz has a Science Degree in Physiology and Psychology, a Master’s Degree in Cognitive Science, an MBA in Marketing, a Graduate Certificate in Gastronomy and more! Suz is particularly interested in the interplay between sensory psychophysical research, and consumer market research. An AMSRS member since 1992, and Qualified Practising Market Researcher (QPMR) since 2004, Suz has been very active, serving on the Client Networking Committee and the National Conference committee in 2007, 2009, 2010, 2011 (Conference Chair) and 2012. Suz was elected to the Board in 2012 and re-elected in 2014 and again in 2016, seeing her key role as representing members’ views; she is particularly committed to finding the right voice for QPMR and navigating our way strategically through a changing professional landscape.

Adam Allanson
Adam has over 20 years of experience in economic, social and market research. He holds a Bachelor of Economics from the Australian National University (ANU) and has been a Qualified Practising Market Researcher (QPMR) since 2004. Adam was a senior adviser in the Department of the Prime Minister and Cabinet and held various economic analyst positions in the Commonwealth Treasury. Adam established Allanson Consulting in 2006 and provides analytical services to a number of Australian Government agencies. He has broad experience in quantitative and qualitative research, lectures Microeconomics 1 at the ANU and provides statistics training to government agencies. He has recently been appointed as an Associate Partner at ORIMA Research.

Vicki Arbes - PhD, MAPS, QPMR, Fellow AMSRS

Vicki has been involved with the AMSRS since she started in the industry over 30 years ago and became a Fellow of the Society in 2006. Vicki has built and run a number of successful market research agencies, including Open Mind, Hall & Partners Open Mind and now Whereto Research, all of which have been AMSRO members. She has a particular interest in building and maintaining professional standards, and has a long involvement in the AMSRS training program. Vicki been a reviewer for the International Journal of Market Research for over 10 years, and has chaired and co-chaired two AMSRS conferences. She has spent a career trying to shake up the public image of market researchers as ‘interviewers with clip boards’ and to help position our industry as creative, dynamic and full of thought leaders Vicki came onto the AMSRS Board in 2016 specifically to help encourage top graduates into this exciting but under-appreciated industry.

Sue Bell

Sue heads the boutique agency Susan Bell Research which she established in 1994, conducting qualitative, quantitative and/or cultural insight projects for commercial and government clients. She is a Qualified Professional Market Researcher (QPMR), a Fellow of the AMSRS and a Fellow of the Australian Marketing Institute (AMI). She holds a BA (Hons) in English and Linguistics, a Graduate Diploma in Psychology, a Marketing Diploma, and Certificates in Advanced Semiotics, and in social media research. Sue was the Chair of the IRG for many years, was Chair of the AMSRS Conference in 2005 and Conference committee member before that; NSW State Chair (and National Council member) from 2006 to 2010 and is currently a QPMR assessor. Sue has long been a passionate advocate for qualitative research and has been a regular speaker at AMSRS training events, at the AMSRS Conference, and elsewhere.

Peter Harris

Peter is Executive Vice President and Managing Director, Asia Pacific, Vision Critical

Peter helps brands build authentic customer relationships through technology. Pioneering customer intelligence since 2010, Peter Harris has led Vision Critical Asia Pacific to become the largest customer intelligence software provider, supporting over 140 customer-led brands, in Asia Pacific such as Telstra, Westpac and Qantas. With deep roots in research and strategy, Peter has championed the future of research and technology across his leadership roles at prominent research organisations, including AMSRS, APRC and GRBN. Peter is an active Fellow of both the Australia Marketing Institute and Australian Market and Social Research Society. B.Comm, Qualified Professional Market Researcher (QPMR), FAMSRS, FAMI.

Tiina Raikko

Tiina has spent over 27 years with blue chip organisations on both the agency and client side of research. She spent over 10 years in client service, most of that time with Yann Campbell Hoare Wheeler/Millward Brown, working across the government, consumer goods and services sectors. In 2003 she moved to Unilever where she was Director of Consumer Insight and Marketing Operations for Australasia before launching her own consultancy, Fuel, in 2009. Tiina has been an AMSRS member since 1992, has spent many years on the conference committee - 2017 as co-chair, judged REAs and chaired RICA’s Client Advisory Board for 4 years. Tiina joined the AMSRS Board in 2017 with the aim to work toward a successful merger with AMSRO. She is also keen to work with the Board to optimise value for members with a particular interest in building client and young researcher engagement with the society.

Gail Thomson

Gail is currently Director of independent Melbourne-based research agency Reflections Research, which she established in July 2011. She has been part of the market and social research industry for over 25 years, having also held senior research positions client-side at Telstra and Ansett Australia and agency-side at swat marketing. Gail is a generalist researcher, offering her clients a range of secondary research, qualitative and quantitative services. She has extensive experience researching consumers and B2B markets in the not-for-profit and commercial sectors. She has also undertaken developmental research for public information and education campaigns on behalf of government agencies.

Gail is committed to making a contribution to the industry. She has served on various market and social research quality standards committees since 2000; she was National Treasurer between 2011 and 2016, Professional Standards Committee (PSC) member between 2014 and 2015 and PSC Chair between 2015 and 2018. Gail is currently a member of the QPMR committee and was recently co-opted onto the Board as incoming Treasurer (from November 2018).

Gail is an AMSRS Fellow and has been a Qualified Professional Market Researcher (QPMR) since its inception. She holds an MBA from the AGSM (Australian Graduate School of Management).

Management Committee

David Bruce
​ACT Chair

Paul Costantoura
​NSW Chair

Jason Davis
QLD Chair

Andris Versteeg
​SA Chair

Helen Bartley
VIC Chair

Marissa Barbaro
WA Chair

ACT Committee

Chair: David Bruce
Committee members: Corey Fisher, Nathan Franklin, Xiaoyan Lu and Trevor Webb.​

NSW Committee

Chair: Paul Costantoura
Committee members: Julie Harris, Pip Hooper and Lisa Salas
SIG/SIN representatives: Barry Sanders, Chris Martin Murphy, Fadil Pedic and Raj Ravindran.

QLD Committee

Chair: Jason Davis
Committee members: Heath Adams, Mark Griffin, Mark Kumaru, Megan Price, Rhys Sarri and Maree Taylor

SA/NT Committee

Chair: Andris Versteeg
Committee members: Adele Eliseo Coates, Cullen Habel and Arry Tanusondjaja

VIC Committee

Chair: Helen Bartley
Committee members: Jim Camm, Mark Newstead, Andy McLellan and Stephen Paton
SIG/SIN representatives: Belinda Rogerson and Chris Owen

WA Committee

Chair: Marissa Barbaro
Committee members: David Elston, Steven Hill and Garreth Young.