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AMSRS Board and Divisional Committees 2017 - 2018

The Board

President Vicki Arbes
Vice-President Tiina Raikko
Adam Allanson
General Board Member
Suz Allen
General Board Member
Lee Naylor
General Board Member
Jayne Van Souwe
Elissa Molloy - AMSRS CEO

Suz Allen

Suz is Director Sensory & Consumer Science, Campbell Arnott’s Asia Pacific & International. A former CSIRO scientist and market research supplier, Suz offers over 25 years’ experience, having worked with a large number of FMCG companies, covering a wide range of products including food, beverages, pet food and personal/home care. Suz has a Science Degree in Physiology and Psychology, a Master’s Degree in Cognitive Science, an MBA in Marketing, a Graduate Certificate in Gastronomy and more! Suz is particularly interested in the interplay between sensory psychophysical research, and consumer market research. An AMSRS member since 1992, and Qualified Practising Market Researcher (QPMR) since 2004, Suz has been very active, serving on the Client Networking Committee and the National Conference committee in 2007, 2009, 2010, 2011 (Conference Chair) and 2012. Suz was elected to the Board in 2012 and re-elected in 2014 and again in 2016, seeing her key role as representing members’ views; she is particularly committed to finding the right voice for QPMR and navigating our way strategically through a changing professional landscape.

Adam Allanson
Adam has over 20 years of experience in economic, social and market research. He holds a Bachelor of Economics from the Australian National University (ANU) and has been a Qualified Practising Market Researcher (QPMR) since 2004. Adam was a senior adviser in the Department of the Prime Minister and Cabinet and held various economic analyst positions in the Commonwealth Treasury. Adam established Allanson Consulting in 2006 and provides analytical services to a number of Australian Government agencies. He has broad experience in quantitative and qualitative research, lectures Microeconomics 1 at the ANU and provides statistics training to government agencies. He has recently been appointed as an Associate Partner at ORIMA Research.

Vicki Arbes - PhD, MAPS, QPMR, Fellow AMSRS

Vicki has been involved with the AMSRS since she started in the industry over 30 years ago and became a Fellow of the Society in 2006. Vicki has built and run a number of successful market research agencies, including Open Mind, Hall & Partners Open Mind and now Whereto Research, all of which have been AMSRO members. She has a particular interest in building and maintaining professional standards, and has a long involvement in the AMSRS training program. Vicki been a reviewer for the International Journal of Market Research for over 10 years, and has chaired and co-chaired two AMSRS conferences. She has spent a career trying to shake up the public image of market researchers as ‘interviewers with clip boards’ and to help position our industry as creative, dynamic and full of thought leaders Vicki came onto the AMSRS Board in 2016 specifically to help encourage top graduates into this exciting but under-appreciated industry.

Lee Naylor

Lee is Managing Director at The Leading Edge for APAC. Lee has worked in the UK, USA and Australia as a researcher. He has worked for Whitbread PLC, Research International and Nielsen, before joining The Leading Edge in 2010. He has mixed roles in marketing science, account management and senior management during his nearly 25 years in the industry. He has conducted research across the globe in a variety of industries including FMCG, financial services, IT& telecoms, utilities and pharma/healthcare.

He has been President of the AMSRO and part of the AMSRS NSW committee, as well as speaking at numerous conferences and the AMSRS Winter School. He holds a BSc Hons in Managerial & Administrative Studies from Aston University in the UK.

Tiina Raikko

Tiina has spent over 27 years with blue chip organisations on both the agency and client side of research. She spent over 10 years in client service, most of that time with Yann Campbell Hoare Wheeler/Millward Brown, working across the government, consumer goods and services sectors. In 2003 she moved to Unilever where she was Director of Consumer Insight and Marketing Operations for Australasia before launching her own consultancy, Fuel, in 2009. Tiina has been an AMSRS member since 1992, has spent many years on the conference committee - 2017 as co-chair, judged REAs and chaired RICA’s Client Advisory Board for 4 years. Tiina joined the AMSRS Board in 2017 with the aim to work toward a successful merger with AMSRO. She is also keen to work with the Board to optimise value for members with a particular interest in building client and young researcher engagement with the society.

Jayne Van Souwe, BSc (Hons), FAMSRS, FIML, QPMR

Jayne has held numerous roles for AMSRS over more than 30 years taking a particular interest in professional standards. She was made a fellow in 2008 in recognition of services to industry. One of the industry’s first QPMRs Jayne is keen to promote good practice and to ensure that all members have the appropriate training not only for the industry as it currently stands but also to support them as they progress through their careers and as the industry itself changes. Jayne brings over 30 years’ practical industry experience both as a research manager and a consultant to the AMSRS Board. She is the principal and major shareholder of an independent market and social research organisation and has been appointed by AMSRO to represent businesses on the Privacy Compliance Committee chaired by former Senator Terry Aulich.

Management Committee

Emma Rowland
​ACT Chair

Steve Sheppard
​NSW Chair

Jason Davis
QLD Chair

Andris Versteeg
​SA Chair

Helen Bartley
VIC Chair

Huw Hepworth
WA Chair

ACT Committee

Chair: Emma Rowland
Committee members: David Bruce, Corey Fisher, Nathan Franklin, Xiaoyan Lu and Trevor Webb.​

NSW Committee

Chair: Steve Sheppard
Committee members: Paul Costantoura, Julie Harris, Pip Hooper and Lisa Salas
SIG/SIN representatives: Barry Sanders, Chris Martin Murphy, Fadil Pedic and Raj Ravindran.

QLD Committee

Chair: Jason Davis
Committee members: Heath Adams, Mark Griffin, Mark Kumaru, Megan Price, Rhys Sarri and Maree Taylor

SA/NT Committee

Chair: Andris Versteeg
Committee members: Adele Eliseo Coates, Cullen Habel and Arry Tanusondjaja

VIC Committee

Chair: Helen Bartley
Committee members: Jim Camm, Mark Newstead, Andy McLellan and Stephen Paton
SIG/SIN representatives: Belinda Rogerson and Chris Owen

WA Committee

Chair: Huw Hepworth
Committee members: David Elston, Steven Hill and Garreth Young.