August 2008
Current edition
Chindia grows out of BRIC
According to ESOMAR's annual Global Market Research Report, emerging research markets such as Brazil, China, India and Russia (commonly referred to as the ?BRIC' nations) are showing the highest growth rates. However James Fergusson from TNS will argue at the 2008 AMSRS national conference, the BRIC countries have little in common other than their large populations and emerging middle class. He believes Australian researchers should instead turn their attention to understanding the ?Chindia' region - India and China.
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Western technology dwarfed by Chinese services
When people discuss Web 2.0 they tend to focus on Western phenomena such as Facebook, YouTube and Wikipedia. The epicentre of the online world is typically assumed to be the United States. Ray Poynter argues this perspective could be dangerously misleading, since it misses the revolution that is taking place in China.
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Understanding China
Gilbert Lee offers an insider's look at marketing in China, and how Western brands need to understand its demographic and historical landscape if they want to succeed there.
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Online market research in China: a cautionary note
So you want to do online market research in China? Think carefully before you try it, argues Susan Ellis.
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Comparing online and CATI research in China
Lightspeed Research and Millward Brown recently undertook a comparative test of online and offline research approaches in China to understand the different results from online and CATI methodologies and the reasons for these differences.
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Fuwa leads the pack in countown to Beijing Olympics
Marketing research has played a central role in the lead up to the Beijing Olympics - and researchers will be even busier in August.
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Wanted: expats who speak Mandarin
Louis Tong, consultant director at Consumer Search Hong Kong, works daily on both sides of the border (the border between Hong Kong, which is a self-governing Special Administrative Region, and China won't be removed until 2047 when Hong Kong becomes a Province of China). He believes that one of the biggest challenges for the industry is the very rapid expansion of the market research industry in China, which means the larger players need to import expatriate researchers and spend substantial resources in training them.
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Reporting from the east... with a western mindset
With the Olympic Games, the economic boom and challenges with Tibet, China is in the media on an almost daily basis at the moment. Stephanie Herold conducted her masters thesis on reporting from China. Here's what she learnt.
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Chinese Australians and the media
The SBS radio network is the most linguistically diverse in the world, broadcasting in 68 languages to a potential audience of three million Australians who speak a language other than English.
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NVivo 8 expands into China
Qualitative data analysis software NVivo 8 will be launched in Chinese (Simplified) this month. Liane Sayer Roberts looks at what the move will mean for both Chinese and non-Chinese researchers.
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Work days in disappearing China
Asia Marketing Research Directions (AMRD) principal and founder David Bottomley, who is a Fellow and lifetime member of the AMSRS, started conducting research in China in the late 1980s. His still works full-time in market research, splitting his time between offices in Hong Kong and Melbourne - with frequent field trips to China. Here, he makes his rounds on a typical day in a country that's home to five provinces with populations four times the size of Australia.
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