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AMSRS Directory of Market Research Suppliers
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General Information
- First class expertise in both qualitative (including ethnographic research; observation, accompanied shopping and mystery shopping) and quantitative research techniques supported by appropriate strategic direction.
- Experience in develooping and moderating online qualitative groups (real time and over time)
- Expertise in a range of industries including FMCG, Clothing, Automotive, Media and Advertising.
- Special interest in the food industry, specifically qualitative sensory and product development research.
- Extensive experience in associated disciplines, which ensures clients get the BIG picture as well as the required depth.
- Children's Research.
- A thoughtful approach backed by innovative research techniques and a passionate desire to overcome even the most difficult challenges.
Big Picture is dedicated to forming solid partnerships with its clients and providing a research and planning service that is second to none. You are guaranteed enthusiastic personal service, the researcher you have contact with is the person who conducts the project. We pride ourselves on being an innovative research company and have developed a number of specially designed research solutions.
Additional Information
Developed specifically designed research solutions: Sensate: Innovative ways to research food products. Real Eyes: Making sense of consumers' reaction to design and fashion. Witness: Ethnographic research.
Members
Roslyn Doyle QPMR
Key Personnel
Roslyn has a B.App.Sc. an MBA and is QPMR accredited. She has a diverse background having worked as a Speech Pathologist in Australia and UK before moving into Research in 1988. Since this time Roslyn has worked as a buyer and supplier of research and held strategy planning positions in major advertising agencies in both Australia and Asia. She has very broad experience in all aspects of research. Roslyn is a QPMR and has presented papers at a number of course and conferences; Introduction to qualitative research courses 2000-2008 AMSRS National Conference 2002 AMSRS National Conference 2007 CSR Summit Sydney 2007
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Australian Market & Social Research Society
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Email: amsrs@amsrs.com.au
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