Established: 1999

Suite 236, 16 Cotham Road
Kew VIC 3101 Australia

Mailing address
Suite 236, 16 Cotham Road
Kew VIC 3101 Australia

Phone: 03 9836 6761 Fax: 03 9836 6761
Contact: Duncan Buchanan, Principal
Email: duncan@adeptresearch.com.au

Website: http://www.adeptresearch.com.au

General Information

At Adept Research we see ourselves as a boutique style research supplier who designs solutions that are unique to each individual client and their needs. We do not try to impose an off the shelf solution onto a client.  We see flexibility as our main strength. In doing this we take the time to carefully listen to our clients and find out what their real needs are, then we go to work.

Adept Research supplies the folowing services:

• Qualitative market research insights into all aspects of consumer marketing.
• Both qualitative and quantitative research into business to business marketing.
• On line quantitative research into into consumer marketing.
• Strategic recomendations to help our clients decide where they should go next.
• Assisting other market research agencies with overload situations.

Our experience covers the following industries:

• Financial Planning
• Information Technology
• Horticultural Products
• Building and Construction, both Commercial & Residential 
• Fast Moving Consumer Goods (FMCG)
• Alternative vehicle fuels such as: Liquid Petroleum Gas, Bio Fuels and Electric Propulsion.
• Telecommunications
• Multi Media
• Human Resources
• The Secondary & Tertiary Education Sectors
• The Professional Training and Development Sector
• Health & Community Services
• Research into Public Policy
• Retail
• Medical
• Retirees & Older People
• Qualitative Research into Changing Community Attitudes and Behaviour

 

 

Additional Information Why you should consider using Adept Research.

At Adept Research we see ourselves as a boutique style research supplier who designs solutions that are unique to each individual client and their needs. We do not try to impose an off the shelf solution onto a client.  We see our flexibility and improvisation as our main strength.

Our business practice is to develop long term relationships with clients so that we can become their eyes and ears, as well as a trusted adviser.

We can conduct market research on behalf of our clients anywhere in Australia

The research services offered:

• Insights into the consumer decision process
• Customer satisfaction and service issues
• Product and concept pre-testing
• Research into packaging design
• Launching a new brand
• Re-positioning an existing brand
• Business to business market research
• Research into channels and intermediaries
• Psychographic profiling and segmentation

 Our typical clients are -  

• Medium sized companies who require business to business and / or business to consumer market research.
• Small autonomous divisions of larger organizations who require business to business and / or business to consumer market research.
• Medium to large market research agencies that require an experienced market researcher to assist them with ad hoc / overload work in the qualitative area.
• Advertising agencies who require consumer insights for their creative briefs and client strategic planning.
• Public relations firms who require consumer insights for their creative briefs and client strategic planning
• Marketing consultancies that need market research on a regular basis but prefer to outsource it rather than do it themselves.

 Industriy sectors previously serviced by Adept Research:  

• Financial Planning
• Information Technology
• Horticultural Products
• Building and Construction
• Fast Moving Consumer Goods
• Telecommunications
• Multi Media
• Human Resources
• Engineering Plastics
• The Education Sector
• Health & Community Services
• Retailing
• Pharmaceutical Products
• Medical (GP'S and Specialists)
• Retirees & Older People
• Agricultural Sector
• Environmental Issues

Client List

Below is a selection of the various clients Adept Research has serviced over the last ten years:

• Startship Advertising Agency
• Food Safety Victoria
• Benchmark Professionals
• Multimedia Victoria
• Gunnersens Timbermark
• Hemden Shirtmakers
• Healthwise Pharmacy Group
• Debco Pty Ltd
• Evergreen Marketing Communications
• Funeral Plan Management
• Unique Micro Design
• Canterbury Timber Windows
• AMI Education
• Martin College (a private VET provider)
• VEA Education
• Automotive Alternative Fuels Registration Board (AAFRB)

 

Members
Duncan Buchanan

Key Personnel

Principal of Adept Research

The principal of Adept Research is Duncan Buchanan. A market researcher, with 25 years of experience in supplying a wide range of marketing services. His specialities are:

• Working with clients on all aspects of a project
• Designing the overall market research plan
• Moderation of the focus groups
• Conducting in depth interviews
• Designing survey questionnaires
• Analysisng and interpreting the research findings
• Writing and presenting final reports to clients
• Providing strategic marketing recommendations to clients

Duncan Buchanan is a member of:

• The Australiam Marketing & Social Research Society
• The Marketing Chapter of the Monash Alumni
• The Australian Marketing Institute

In addition to many years of successful consulting, Duncan Buchanan has also lectured in both Marketing Planning, Strategic Marketing and Global Marketing at Swinburne University of Technology, as well as lecturing in Market Research at RMIT University and Ballarat University (the latter through its affiliate college, AMI Education).

As part of his commitment to professional development, in 2004 Duncan completed a "Master Class" in Strategic Analysis of Qualitative Focus Groups, conducted via the AMSRS Professional Development Program. He revisited this program again in 2009.

Also in 2009 he delivered the opening address to the AMSRS introduction to qualitative research course in Melbourne. 

Support Consultant at Adept Research

Bronwyn Badham. With over 25 years experience in:

• Advertising and promotion
• Market research
• Business training
• IT Consultancy
• Strategic marketing