AMSRS

General Information

We specialise in researching offices on wide range of topics covering their consumption and purchasing behaviour.

Our work is designed to help clients understand key aspects of the office sector, how it is evolving, where competitors are positioned and ultimately how they can meet their business goals. We identify where growth opportunities lie and provide a base for strategy development and future growth.

Services span the following:

Market entry assessments
Market/sector sizing
Sector/product growth rates
Consumer segmentation and behaviour analysis
Brand analysis
Operator market shares
Operator strength/weakness analysis
Industry benchmarking
Customer satisfaction surveys
Forecasts and predictions

Penfold Research is headed by Andrew Penfold. He has been researching office-related markets for over 10 years and prior to that worked for a major office products retailer in marketing management.

As well as projects in Australia, Andrew has also completed research and consulting projects in Asia, (Singapore, Philippines, Vietnam and Indonesia) the Middle East (United Arab Emirates, Saudi Arabia, Kuwait, Bahrain, Qatar and Oman) and New Zealand.

He has a Bachelor and Masters degree, both in Commerce from The University of New South Wales.