Contact us  |  Search suppliers   
 
 
   

Newspaper readership measurement shake-up
The Newspaper Works has announced an open tender for newspaper readership measurement. Details of the tender are yet to be announced, however, it is likely to include requests for tendering companies to provide measurement of newspapers across multiple platforms including print, online and mobile. The Newspaper Works is collaborating with all industry stakeholders including the Media Federation of Australia (MFA), the Australian Association of National Advertisers (AANA) and the Advertising Federation of Australia (AFA) on the tender. A technical committee will be established on behalf of The Newspaper Works by Ian Muir and will include representation from key stakeholders including the MFA, which has endorsed the decision to call a tender. Michele Levine, CEO of incumbent readership measurement company Roy Morgan Research, told Fairfax Media that the company would boycott the tender process. She said the company would keep conducting its survey and selling the data and let the market decide which research it trusted.

Print this page



Other Articles in this edition

  • Australia providing a strong voice on the world research stage
  • Client's point of view: Encouraging commuters to leave the car behind
  • Time for new school - market research encounters of the third kind
  • Storylistening for consumer insight
  • Cover to cover: Walking the fine line between science and entertainment
  • A research dilemma: To holiday... or not to holiday?
  • AMSRO news
  • An ethical question no. 172: Quantifying large numbers of qualitative responses
  • Career moves
  • Cint appoints local agent
  • Continuum: Getting a buzz from giving clients evidence
  • Narratives: A space in which to reflect on the broader narratives
  • New subscription TV measurement firm launched
  • Orima Research expands into Sydney
  • President's point of view: Meaning is what matters
  • Sister companies Heartbeat and Vivid team up for Australia's Biggest Morning Tea
  • Statistics: One way to integrate qual and quant findings
  • Surveytalk launches Chatterbox
  • Tiina Raikko launches Fuel
  • Ultrafeedback picks up multimillion-dollar contract

    Research News   Edition index (July 2009)


    • top of page     


      Home page | AMSRO | Web site privacy statement | Disclaimer

    Australian Market & Social Research Society
    Level 1, 3 Queen Street Glebe NSW 2037
    Postal address: Level 1, 3 Queen Street Glebe NSW 2037
    Tel: 02 9566 3100 Fax: 02 9571 5944
    Email: amsrs@amsrs.com.au

    Copyright © 2007 Australian Market & Social Research Society.
    No material may be reproduced without prior approval.

    Another site by RUCC