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Nielsen reorganisation
Nielsen has combined its Nielsen//NetRatings division with BuzzMetrics to form Nielsen Online, and re-branded its recently acquired Telephia unit as Nielsen Mobile. The firm says this reorganisation will deliver global measurement of consumer behaviour across all media platforms.

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Other Articles in this edition

  • Conference 2007 award winners
  • Reflections on the changing face of research
  • Getting real about prediction in marketing research
  • Election 07 proves opinion polls work
  • The clash of institutional imperatives
  • Predictions for 2008
  • Following the track into the future
  • Ian Wallace McNair 1933 - 2007
  • AMSRO news
  • An ethical question: No. 155
  • Australian software firm goes global
  • Australians in ESOMAR publication
  • Career moves
  • Cegedim Strategic Data acquires 3ES
  • Enhance Management goes troppo
  • Eulogy for Ian McNair by Matt Balogh
  • GMI launches new gamer panel
  • Highlights of 2007
  • Homescan turns 21
  • Local Government Association wins marketing award
  • New venues in Melbourne
  • President's report: Thinking that moved my mind
  • Research News over the decade
  • Scholarship awarded at Colmar Brunton
  • Starfish opens office in Papua New Guinea
  • Statistics: Ordinal data is, on average, OK
  • Synovate expands footprint in Australia and New Zealand
  • TNS restructures Australian and NZ operations
  • Winner of market research presentation of the year

    Research News   Edition index (December 2007)


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