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Australians in ESOMAR publication
Two Australian papers have been included in the ESOMAR publication, Market research best practice - 30 visions of the future.  The papers, ‘The heart transplant: making a difference to organizations by putting the consumers at the heart of your business' (Kristin Hickey, Derek Leddie and David Jenkinson) and ‘Striking gold in the qualitative mine: a new approach to build vision and generate insight to impact business'  (Jem Wallis and Vanessa Briese), are among the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more.

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Other Articles in this edition

  • Conference 2007 award winners
  • Reflections on the changing face of research
  • Getting real about prediction in marketing research
  • Election 07 proves opinion polls work
  • The clash of institutional imperatives
  • Predictions for 2008
  • Following the track into the future
  • Ian Wallace McNair 1933 - 2007
  • AMSRO news
  • An ethical question: No. 155
  • Australian software firm goes global
  • Career moves
  • Cegedim Strategic Data acquires 3ES
  • Enhance Management goes troppo
  • Eulogy for Ian McNair by Matt Balogh
  • GMI launches new gamer panel
  • Highlights of 2007
  • Homescan turns 21
  • Local Government Association wins marketing award
  • New venues in Melbourne
  • Nielsen reorganisation
  • President's report: Thinking that moved my mind
  • Research News over the decade
  • Scholarship awarded at Colmar Brunton
  • Starfish opens office in Papua New Guinea
  • Statistics: Ordinal data is, on average, OK
  • Synovate expands footprint in Australia and New Zealand
  • TNS restructures Australian and NZ operations
  • Winner of market research presentation of the year

    Research News   Edition index (December 2007)


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