Qualified Practising Market Researcher (QPMR) accreditation is a scheme that demonstrates an industry wide commitment to continuous professional development and raises the professional standards of market and social research.

The QPMR program was designed with a number of long term objectives in mind. They are to:

• Define the marketing and social research profession by achieving a balance between experience and conceptual competence and establish an industry recognised imprimatur
• Ensure that the market and social research profession continues to advance with expansion of knowledge and information
• Protect the image of the industry by ensuring that only experienced and qualified practitioners are recognised as "market and/or social researchers"
• Demonstrate that market and social researchers have, and are committed to maintaining, high professional standards over time
• Provide assurance to research buyers that those with QPMR can provide quality advice across all aspects of market and social research
• Professionalise the market and social research industry.

QPMR is administered by the Australian Market and Social Research Society. A full list of QPMR Accredited Practitioners  can be found here.

QPMR is only available to members of the AMSRS who are market and social researchers with 10 years experience in the industry, or 5 year experience and a relevant university degree, with at least two years of those years practising in Australia in both cases.

QPMR accreditation in renewed annually and requires members to submit a Professional Development Diary outlining their profession development activities over the previous year. All accredited QPMR members are required to submit a diary to maintain accreditation. The minimum score of 100 renewal points must be attained to for renewal diaries to be accepted.

QPMR is the peak professional benchmark for market and social researchers.

The Qualified Practising Market Researcher accreditation:

• Defines excellence in the market and social research profession, balancing practical experience and conceptual thinking
• Defines the core knowledge and experience required by professionals who conduct or manage market and social research
• Provides recognition of both formal education and successful application of your market and/or social researching knowledge and skills in a business environment
• Advances your knowledge with continued professional development and networking
• Promotes the profession of market and social researching by recognising only qualified practitioners of researching
• Demonstrates that you are a professional market and/or social researcher - recognised by your peers for your extensive experience and qualifications
• Provides greater assurance to research users that their research adviser has the knowledge, skills and experience necessary to provide comprehensive, quality advice on any aspect of market and social research that will lead to real solutions
• Validates your commitment to selective networking and ongoing professional development to maintain your competitive advantage
• Provides an objective means for distinguishing individuals who can meet recognised professional standards, thereby strengthening their market position.

If you are interested in gaining QPMR accreditation click here for further details.

For further information please call 02 9566 3100, or send an email to qpmr@amsrs.com.au .