AMSRS members are bound to observe the Code of Professional Behaviour, which covers both the ethics and standard conditions of conducting and reporting marketing research.  The Code defines market and social researchers' responsibilities to their respondents, to their clients and to the community at large.  The AMSRS Code conforms to international standards and has been modified for the Australian market.

The following documents provide guidance to researchers in the practice of market research and can be either downloaded here or accessed in hard copy form in the Society's Directory:

Code of Professional Behaviour