| Volume 17 No 2 December 2009 - Electronic The Effect of Questionnaire Colour on Mail Survey Response Rates: New Data Mike Brennan Does Colour Make a Difference? Mãori and Pacific Island parental response to and completion of colour vs. black and white questionnaires. Marewa Glover, Chris Bullen, Vili Nosa, Stephanie Erick-Peleti, Robert Scragg and John Paynter The Nature and Extent of Postal Survey Noncontact: Implications for Survey Practice Benjamin Healey, Philip Gendall and Stephen Haslett Telephone Surveys Using Mobile Phones: An Analysis of Response Rates, Survey Procedures and Respondents' Characteristics Paula Vicente and Elizabeth Reis Volume 17 No 1 June 2009 - Electronic Qualitative Marketing Research: Theory and Practice - John R. Rossiter The Effect of Questionnaire Coulour, a Chocolate Incentive and a Replacement Return Envelope on Mail Survey Response Rates - Mike Brennan and Xiaozhen Xu The Design of Survey Questions: Lessons from Two Attempts to Reduce Survey Error Rates - Philip Gendall, Janet Hoek and Rachel Douglas Ethnographic Approaches to Gathering Marketing Intelligence - Clive Boddy Back to top Volume 16 No 2 December 2008 - Electronic
Enter the online Dragon - With Caution - R. Susan Ellis, Brian Fine and Daisy Xu Computer-Adided Content Analysis: An Important Weapon in a Marketing Communication Researcher's Arsenal - Robert A. Opoku Super crunches - hove anything can be predicted - Michael Milgate
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Volume 16 No 1 June 2008 Are projective techniques actually projective or are market researchers wasting their time? - Clive Boddy The effect of item-order-effect on juster scale estimates - Mathew Parackal Focus group discussions and brainstorming sessions: What's the difference? - Clive Boddy Book review Back to top Volume 15 No 2 December 2007 AJMSR Forum Challenges for conducting internet based surveys - a reflection - Michael Milgate The impact of telemarketing on market and social research: New Australian evidence about the nature of the problem - Szymon Duniec and Danica Ralston Looking through the social marketing lens: Research issues and techniques - Marie-Lousie Fry Book review Back to top Volume 15 No 1 June 2007 Improve survey responses by pre-segmenting customer samples - Philip Derham Coffee, tea or replacement questionnaire? Improving mail survey response rates from volunteers - Mike Brennan, Jan Charbonneay and Andrew Hercus User-friendliness of answer formats - an empirical comparison - Sara Dolnicar and Bettine Grun Pressure to innovate: Does validity suffer? - Linda Brenna and Jim Camm Book review Back to top Volume 14 No 2 December 2006 AJMSR Forum A Problem In Questionnaire Design - Philip Gendall and Janet Hoek Seeking Insight Beyond Packaged Analysis - Associate Professor Don Porritt Investigating the Contextual Requirements of the Juster Scale - Mathew Parackal and Ron Garland Dealing with Information Overload - R. Susan Ellis Back to top
Volume 14 No 1 June 2006
Managing Contactability in Telehone Surveys - Katrine Plocinski, David HB Bednall, Stewart Adam
Shake, Rattle or Roll? Measuring the Impact of Market Research Projects - Peter Link, Jacinta Burke, Simon Fox
The Research Buyer's Perspective of Market Research Effectiveness - David HB Bednall, Michael J Valos, Bill Callaghan, Linda Brennan
Book Reviews
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Volume 13 No 2 December 2005
AJMSR Forum Market Research Effectiveness: The Effects of Organisational Structure, Resource Allocation and Strategic Type - Michael J Valos, David HB Bednall Groups in Focus: The distinctive difference between focus group discussions and focus group interviews - Clive R Boddy The Behaviour of Mail Survey Non-respondents - Philip Gendall, Janet Hoek,
Anna Finn Back to top
Volume 13 No 1 June 2005
AJMSR Forum Research services offered by Australian advertising agencies - Alan T Shao,
David S Waller Return on marketing investment: A practical end to end approach for linking marketing investments to shareholder value - Liane Ringham Consensus versus polarisation: Measuring ordinal variability - T Paul Hutchinson Understanding mail survey non-contact: an examination of misaddressed survey invitation returns - Benjamin Healey, Philip Gendall Book Reviews Back to top
Volume 12 No 2 November 2004
AJMR Forum The impact of space and survey format on open ended responses - Philip Derham Choosing Response Scale Labels and Length: Guidance for Researchers and Clients - Penny Darbyshire, Heath McDonald Conducting Internet Surveys - A Practical Focus - Carmen Gould Book Reviews Back to top
Volume 12 No 1 June 2004 AJMR Forum Marketing Research and its Value: The Experience of Australian Organisations - Marcin Pont, Simon Berry, Stewart Adam, Robin N Shaw Small Business Perceptions of Online Marketing Research - Stewart Adam, Robin Shaw Living with children: the subtle nuances of everyday observation - implications for market research - Al Marshall Interviewer experience, vocal skills and the recruitment of telephone survey respondents - David HB Bednall, David E Hall Directory of Syndicated Research Back to top
Volume 11 No 2 November 2003 Using cluster analysis for market segmentation - typical misconceptions, established methodological weaknesses and some recommendations for improvement - Sara Dolnicar Convergent interviewing: a structured approach to defining market research problems - Andreas M Riege Segmentation issues in online marketing - Ian Michael, Anona Armstrong Conceptualising brand salience using memory theory - Julian Vieceli, Frank Alpert Back to top
Volume 11 No 1 April 2003 Online versus postal data collection methods: An examination of issues and a comparison of results - Stewart Adam, Heath McDonald Item order effects in Juster Scale pricing research - Malcolm Wright, Gavin Lees Segmenting markets by communication versus sensory preferences: The tongue has its reasons that reason does not know - Howard R Moskowitz, Arlene Gandler Changing response rates in Australian market research - David H B Bednall, Mike Shaw Back to top
Volume 10 No 2 July 2002 Interviewer Evaluations of Interview Quality - John Dawes Internal Market Research: Oxymoron or Good Business - R Susan Ellis, Karen van Druten Web-based Polling: An Evaluation of Survey Modes - Janet Hoek, Philip Gendall, Benjamin Healey Review of: Principles of Forecasting: A Handbook for Researchers and Practicioners - reviewed by John Aitchison Back to top
Volume 10 No 1 January 2002 Can You Trust Perceptual Maps? - Ross Bowden Factors Driving the Diffusion of Market Reseach in East Asia - Al Marshall Five Point Vs Eleven Point Scales: Does It Make a Difference to Data Characteristics? - John Dawes Back to top
Volume 9 No 2 July 2001 Qualitative Research on the Net: Challenging Prevailing Paradigms - Al Marshall Customer Driven Development: A Paradigm for Sustainable Innovation in "Cyberspace" Using Quantitative Research Methods - Howard Moskowitz Identifying the Key Issues for Measuring Loyalty - Rebekah Bennett, Liliana Bove Back to top
Volume 9 No 1 January 2001 The Effect of Mailing Strategies and Incentives on Response Rates to Mailed Surveys - D.S. Brennan, A.J. Spencer, S. Kriven, F.S.P. Szuster The Impact of Mentioning a Scale Mid-Point in Administering a Customer Satisfaction Questionnaire Via Telephone - John Dawes Deductive Segmentation - Timothy Bock Developing a Two-Way Understanding Between Universities and the Market Research Industry - Jill Sweeney Back to top
Volume 8 No 2 July 2000 Where Angels Fear to Tread: Interaction Effects in Multiple Regression - Pierre Berthon, Leyland Pitt, Mitchael Ewing, Deon Nel How Ad Liking (La) Relates to Branding & The Implications for Advertising Testing - Rachel Kennedy, Byron Sharp, Cam Rungie Controlling Order-Bias: Analysis of the 1998 National Drug Strategy Household Survey - Pramod Adhikari Sensory Driven Product Development: Optimization Approaches and Analyses - Howard R. Moskowitz Back to top
Volume 8 No 1 January 2000 Responding to the Problem of Non response - Philip Gendall An Evaluation of Political Polling in a Postal Vote - Malcolm Wright The Reliability and Validity of Objective Measures of Customer Service: "Mystery Shopping - John Dawes, Byron Sharp Back to top
Volume 7 No 2 July 1999 Export Information and the Role of Marketing Research - Felicitas U. Evangelista Mail Surveyes: Lessons from New Zealand on Costs and Response Rates - John Watson, Ashley Lye and Leslie A. Raymore A Closer Look at Brand Loyalty in Fast Moving Consumer Goods - Adee Athiyaman Customer-Driven Modelling of Satisfaction Behaviour - George Wittingslow and Selby Markham Market Research on the Internet: A Survey of North American Researchers - J. Brad Davis Back to top
Volume 7 No 1 January 1999 The Effect of Contrasting Cover Designs on the Response to a Mail Survey - Philip Gendall Advertising Agency Research Capability as a Factor in Winning New Clients - Kim Shyan Fam and David S Waller Clusterwise Regression: Concept and Application - Jacques-Marie Aurifeille and Pascale Quester Expectations of Excellence in Creative Product: The Views of Senior Creatives and Advertisting Clients Contrasted - Railton Hill and Steven Phelan Back to top
Volume 6 No 2 July 1998 Advertising Effectiveness Measurement: A Review of Industry Research Practices - Lynne Eagle, Ken Hyde, and Philip J. Kitchen Relationships Based Research in Inter-Organisational Market Exchange: Some Practical, Methodological Considerations - Brian Low and Mark Dignam Lessons From an Exit Poll: Mitcham By-Election - David H.B. Bednall Response Order Effects in Large Attitudinal Survey - Pramod Akhikari Measuring Consumer Emotions in Service Encounters: An Exploratory Analysis - Michael Edwardson Back to top
Volume 6 No 1 January 1998 Increased Support for Aboriginal Reconciliation: Fact or Artifact? - Robert J Donovan Structural Equation Modelling in Market Research - Scott MacLean and Keven Gray Rank Order Correlations and Interpretability of Cluster-Based Segmentations - David E Hansen Back to top
Volume 5 No 2 July 1997 How Do Market Research Scales Compare Across Languages? - Kevin E. Voss and Donald E. Stern Jr. An Empirical Test of a Hybrid Conjoint Assumption - Hume F. Winzar and Lester W. Johnson Evaluating Sponsorship Effectiveness: An Epidemiological Approach to Analysing Survey Data - Robert J Donovan, C D'Arcy J Holman, Billie Corti and Geoffrey Jalleh Balance in Analysing Open-Ended Questions: How to Yield Richer Information - Emanuel Dion and Pascale Quester Back to top
Volume 5 No 1 January 1997 Tracking the Values of Ageing Baby Boomers: Will Middle Age be Making a Difference? - Thomas E Muller and Norman Woodcock Can Market Research Make A Difference to Advertising? Effective Research for Effective Results - Graham Staplehurst Brand Equity: Measuring What Matters - Chris Styles and Tim Ambler Back to top
Volume 4 No 2 July 1996 The Impact of Categorising Variables on Information Retention - Emanuel Dion and Pascale Quester Data Mining with Neural Networks - Bruce R Klemz A'asian Res. Practitioners' View - the Role of Response Behaviour Theory in Survey Res.Strategy - Gerald Albaum, Felicitas Evangelista, Nila Medina Using Word Associations to Test Mission Statements: An Explanatory Study - David Ch'ng Targeting Minority Ethnic Consumers in Australia and New Zealand - Scott Koslow Back to top
Volume 4 No 1 January 1996 The Use of Mkt Res Info in the New Product Development Process: An Australian Perspective - Elias Kyriazis and Paul G. Patterson Group Support Systems: An Alternative to Focus Groups - Geoffrey N Soutar, Alma M Whitely and James L Callan Using Diagnostics of Dynamic Choice Models to Defend Against New Product Launches - John Roberts and Charlie Nelson Back to top
Volume 3 No 2 July 1995 Customers' Role in the Continuous Quality Improvement Process - V Kumar and Velavan Subramaniam Organisational Learning and the Utilisation of Marketing Research - Cam Rungie A Review of International Research Into Promotional Effectiveness - John H Roberts Linking Process Performance, Critical Incidents, Service Quality & Customer Satisfaction - Bill Merrilees Back to top
Volume 3 No 1 January 1995 How to Make Customer Service Satisfaction Research Deliver Actionable Results to Managers - David Shieff and Roderick J Brodie Using Market Research in Strategic Planning, Part 4: Controlling and Evaluating a Plan - R Susan Ellis Interpreting Opinions about Television Channels - Philip Gendall State-of-the-art in Brand Equity Research: What We Know and What Needs to be Known - V Kumar and Jaishankar Ganesh Erratum - The Use of Moving Averages AJMR Vol. 2 / 2 - Lester Johnson Back to top Volume 2 No 2 July 1994 The Use of Moving Averages: A Case Study in Extracting Information from Data Bases - Max Sutherland & William Harper CATPAC: A Neural Network for Qualitative Analysis of Text - Joseph Woelfel and Nick Stoyanoff Using Market Research in Strategic Planning, Part 3: Developing and Selecting Strategy - R Susan Ellis Customer Satisfaction and Loyalty for a Continuous Consumer Service - Liane Ringham, Lester Johnson and Claude Morton A Comparison of Res.Techniques to Guide the Concept Phase in New Product Dev. Process - Linda J Morris Back to top
Volume 2 No 1 January 1994 Using Choice Modelling to Diagnose Markets and Identify Managerial Leverage Points - John Roberts The Role of Res. In A Learning Org. - Measuring Customer Satisfaction In The Public Sector - Martin Stewart-Weeks & John Fidler Using Mkt. Res. in Strategic Planning, Part 2: Assessing External Threats & Opportunities - R Susan Ellis The Moderator's Role: Alternative Perspectives - Alistair K.W. Marshall Back to top
Volume 1 No 1 July 1993 The Market Research Industry in Australia - Graham Ihlein Advertising Agencies' Attitudes Toward Competing for Creative Assignments - John R. Rossiter & Paul Saintilan The Utilisation of Voice Stress Analysis to Establish Attitude Measurement Validity - Dean E. Allmon & James Grant IV Using Market Research in Strategic Planning, Part 1: Assessing Int. Strengths & Weaknesses - R Susan Ellis Conjoint vs Contingent Valuation in Determination of Attribute Value - Lester Johnson & Liane Ringham Back to top For more details contact publications@amsrs.com.au | 
