The Australian Market & Social Research Society Limited (AMSRS) is a not-for-profit professional membership body of over 2,000 market and social research professionals who are dedicated to increasing the standard and understanding of market and social research in Australia. The Society assists members to develop their careers by heightening professional standards and ethics in the fields of market and social and market research. Learn more about the AMSRS's:
Mission
Vision
Objectives
What the AMSRS does
Overseas affiliations
Constitution
The History of Market Research The Society works closely with the Association of Market and Social Research Organisations (AMSRO) in Australia to achieve these aims. The Society is affiliated with market research societies internationally and is a member of ESOMAR. Mission The mission of the AMSRS is:
"To develop market and social research in Australia by providing standards, ongoing education and member services, and by informing the wider community." Back to top Vision The AMSRS's vision is:
"For market and social research to be understood, valued and widely used by business, government and the community, and for the AMSRS qualifications and standards to be the guarantee of quality." Back to top Objectives The objectives of the AMSRS are: - To promote market and social research courses within tertiary institutions and to continually enhance the professional skills of members.
- To establish and maintain high technical and ethical standards.
- To promote the value and benefits of market and social research by communicating with the government, clients and the public.
- To meet the varied needs of members by providing the range of service consistent with the efficient use of resources.
- To provide and demonstrate positive leadership to members and others on all matters of concern to the profession.
- To build the membership by securing the participation of all members of the profession.
- To develop an efficient organisation structure and administration to ensure that the most effective use is made of time and funds contributed by members.
Back to top What the AMSRS does The Society assists members to develop their careers by heightening professional standards and ethics in the fields of market and social research. Specifically we aim to:
- Persuade business executives to use market and social research
- Encourage marketers to use scientific methods of market and social research
- Provide training and forums to extend knowledge and understanding of market and social research
- Enhance quality of discussion and understanding of market and social research.
Back to top Overseas affiliation The AMSRS is affiliated with market research societies in the United Kingdom, New Zealand, Japan, China, Korea, Singapore, and Thailand. The AMSRS is an Australian member of ESOMAR. Back to top Constitution Use this link to access a PDF copy of the AMSRS Consitution and By laws. Back to top
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