Andy Dexter Managing Partner, TRUTH UK   Keynote Address: Recession is Renewal    Andy will help us see recession as a time of re-thinking and reinvention. Existing businesses find creative ways through the downturn and there is typically a peak in new business start-ups in a recession. Learn more about how recessions bring a return to fundamental good practice and lead to necessary innovation to survive in the short-term and prepare to thrive in the upturn. Clients think more about how to get the most value out of shrinking budgets. Agencies get more committed and creative around client relationships and mutually beneficial business development. Recessions are often characterised by: a renewed focus on fundamental good business practice, reminding us of what works in bad times and good an emphasis on innovation, not just cost-cutting, as clients want the get the most value out of shrinking budgets andresearchers have to compete on being different in a price-competitive market  innovation in approaches to research and innovation in the business models of research firms a renewed focus on new market opportunities to survive in the downturn and thrive when the upturn comes a renewed focus on deepening relationships with clients and deepening our understanding of our clients' customers because there's no easy business to churn through and proactivity is no longer a luxury Andy will draw from his many years of experience in research, rising to CEO of a leading UK agency, and starting a highly successful new agency. He has a personal renewal story to tell as well as the renewal story of the research industry.     About Andy Dexter Andy Dexter is a Fellow of the UK Market Research Society. He is recognised by the global research community as a leading thinker and a thinking leader. Andy has picked up Best Paper and Best Presentation Awards at a number of conferences including the UK Market Research Society (MRS) and ESOMAR.  Andy has a long track record of success and thought leadership in the research industry in the UK and Europe. As CEO, Andy took Incepta Marketing Intelligence (now Illuminas) to UK Top 10 status, gaining Marketing Magazine's Research Agency of the Year Award 2004. He stepped down as CEO in March 2006 to launch new business interests. Andy is the founder and CEO of Truth, which has reached £4 million turnover in only its second year of operation and won the UK Best New Agency of the Year Award. Truth has been acknowledged as an innovator in its approach to research and in its business model, which includes widening the scope of staff with a formal stake in the business. Andy took on the role of Chair of the UK MRS Conference for three successive years and helped to transform it into an exciting hub of insight, inspiring speakers, and innovative ways of engaging participants in debates, discussions, and new learning. Andy consults in a non-executive capacity to a variety of growing businesses outside the marketing insight arena. A Cambridge graduate, Andy spent many hours being lectured at by Stephen Hawking. Disappointingly Professor Hawking fails to mention this in any of his writings.

Michael Greenacre Professor of Statistics, Department of Economics and Business, UNIVERSITAT POMPEU FABRA, BARCELONA (SP)    Keynote Address: Dynamic Perceptual Mapping Perceptual maps have been used extensively for decades, by qualitative and quantitative market researchers alike, as a means of examining/illustrating the (dis)similarity between brands in terms of a set of attributes, positioning consumers relative to brands in terms of their preferences and studying how demographic and psychometric variables relate to consumer choice. Invariably, these perceptual maps have been two-dimensional and static. However, as we enter the era of electronic publishing, the possibilities for dynamic graphics are opening up. In this presentation, the effectiveness of introducing motion into perceptual maps will be demonstrated, using case studies sourced from marketing and social science research.  The significant increase in interpretation that this approach allows will be clearly demonstrated, particularly in terms of: different views of the same data collected according to different protocols; between-individual versus between-group differences for aggregated data - and the incorporation of two or more demographic and/or market segment variables for each respondent in the one display. About Michael Greenacre Michael is one of the world's leading statisticians, and currently Professor of Statistics at the Universitat Pompeu Fabra in Barcelona. He is widely published, including his book "Correspondence Analysis in Practice", now in its 2nd edition. Michael has a special ability to turn statistics into stories via perceptual maps. In collaboration with Dr Raul Primicerio (Norwegian College of Fishery Science, Tromsø, Norway) he has also developed a short course on multivariate analysis for environmental biologists, which they have jointly presented 11 times since 2005 in Norway, Spain, Iceland and Italy.  He has participated as a statistician in various projects in the social and environmental sciences and is a member of the ARCTOS research network in arctic ecology. His main research interests are in the analysis and visualization of large data sets, and he has authored and co-edited six books and numerous journal articles on correspondence analysis and data visualization: most recently, Correspondence Analysis in Practice, 2nd Edition (Chapman & Hall /CRC, London, 2007), which has also been published in Spanish (La Práctica del Análisis de  Correspondencias, Fundación BBVA, Madrid, 2008).

Tony Keusgen National Sales Manager, Technology. Google  Keynote Address: Google - A look inside: the Google vision, principles, and what's on the horizon Tony will tell us all about the Google story, and give us a rare view inside the workings of this groundbreaking organisation. With a mission to organise all of the world's information and make it accessible and useful, Google has transformed our lives as citizens and researchers. Google has also developed a reputation as an innovative employer. Learn about the key ingredients which foster such a culture of innovation, the rules of innovation that Google follow, and how this approach has resulted in some of the most utilised applications on the web. We will get an update on Google's latest tools and ideas in relation to research, understanding consumer behaviour and ‘evidence-based marketing' Tony joined Google in 2006 after previous sales & marketing roles with Alphawest, Optus and Macquarie Telecom. About Tony Keusgen  In Tony's role as the National Manager of Technology Industry Sales for Google Australia, he advises leading telecommunications, technology commerce and consumer electronics businesses about the benefits of online advertising and search marketing. Tony became a "Googler" in 2006. Prior to joining Google he was Sales & Marketing Manager at leading systems integrator - Alphawest Services where Tony played a pivotal role in the acquisition of Alphawest by Optus Business. Tony's previous Telco roles include - National Manager, Channel Business with Optus and NSW Sales Manager with Macquarie. Prior to joining the Technology Sector, Tony worked in pharmaceutical sales and marketing at Merck, Sharp & Dohme, coached and competed in elite gymnastics and managed a number of salubrious restaurants and bars in his original hometown of Melbourne. Online advertising in Australia - and particularly search marketing - continues to grow very strongly as advertisers realise the successful results, transparency and measurability that it provides. Tony brings tremendous experience and insight in relation to technology marketing practices and is helping technology businesses in Australia to take full advantage of the enormous opportunities that exist for all marketers.

Invited Speakers Geraldine Doogue Journalist Geraldine Doogue is a renowned Australian journalist and broadcaster with a distinguished career in news and current affairs. She is presenter of the ABC Local Radio program Saturday Extra and ABC Television's Compass. Prior to this, she was the presenter of the ABC Radio National's Life Matters. Geraldine Doogue had originally planning a career as a school teacher. However, having completing her Arts degree in 1972, she applied on an impulse for a journalism cadetship with The West Australian instead. Since then she has thrived on that impulsive decision. Within the first ten years of her career, Geraldine had carved out a reputation in print, television and radio, including two years at the London Bureau working for the Murdoch group's Australian papers. Her entrance into television was unexpected. Whilst covering a story for The Australian, an ABC Television reporter interviewed her for a Four Corners program. When the head office executives saw the interview, they were so impressed with her on-camera presence that they offered Geraldine the Perth compere's position for ABC Television's then new program Nationwide. She soon moved to Sydney to host the NSW edition of the program and established herself as one of the most respected and popular personalities on national television. Geraldine then worked for a time on commercial radio with 2UE and on commercial television, co-presenting Channel 10's main news bulletin, before returning to the ABC in 1990. She played a major role in ABC TV's coverage of the Gulf War. During this period Geraldine was awarded two Penguin Awards and a United Nations Media Peace Prize. In 1992 Geraldine began presenting Life Matters, a new ABC Radio National program which set out to cover the full gamut of social issues in everyday life. In 1998, she also became host of ABC TV's Compass program, which looks at issues of spirituality, philosophy and belief every Sunday evening. After 11 years with Life Matters, she moved to Saturday mornings to host a program focusing on international politics, Australia's role on the world stage, and business, called Saturday Extra. In 2000 Geraldine was awarded a Churchill Fellowship for social and cultural reporting. In 2003, she was recognised with an Officer in the Order of Australia for services to the community and media.

Anh Do Inspirational Speaker and Comedian Anh Do is without doubt, one of Australia's finest and most in demand keynote speakers and entertainers. Anh has made regular appearances on Thank God You're Here, Spicks and Specks, Rove, Dancing With The Stars, The Footy Show and his own Olympic special, Made in China with Anh Do. He has entertained, motivated and affected thousands and thousands at corporate events in Australia and throughout the world. Anh Do arrived in Australia aged two, on an eight metre fishing boat with 47 other Vietnamese Refugees cramped in like sardines. Anh was sick from de-hydration, water had run out days prior, and one person had already died. Despite a challenging start, by the time he was 30 years old, Anh Do held a Bachelor of Business and a Bachelor of Law and had been voted Winner - Comedian of the Year. An accomplished writer, actor, and film producer, he has also been recognized as the Winner - NSW Triple J Raw Comedy  Champion and received the Winner - Thank God You're Here Trophy. Anh Do's ups and downs, trials and tribulations, difficulties and successes as a refugee over three decades makes for an incredible and amazing inspirational tale that has audiences gripped with emotion one minute and howling with laughter the next. The result is always a room transformed. From language difficulties to divorcing parents, from being broke to being bullied, from becoming a lawyer to becoming Comedian of the Year... Anh uses all his life's experiences to entertain and inspire.

Adam Ferrier Planning Partner / Consumer Psychologist Adam Ferrier is a Consumer Psychologist and Planning Partner of Naked Communications.  He graduated university with degrees in Commerce and Psychology and by a strange twist of fate began his career as a Forensic Psychologist. Adam worked in a maximum security prison and private practice, assessing levels of dangerousness of inmates.  He then made the natural move to marketing consultancy, working for Added Value.  Here Adam switched his interest from understanding criminal behaviour to consumer behaviour. He completed his Clinical Psychology Thesis in ‘Identifying the Underlying Constructs of Cool People', and for a short while was a global cool hunter. Continuing the slide from the moral high-ground Adam joined Saatchi & Saatchi as a Strategic Planner, and also invented a bestselling psychological board game - called The Analyst.  In 2004 Adam moved to become a founding partner of Naked Communications in Australia. Naked works with clients such as BigPond, Unilever, George Western Foods, Coca-Cola, 42 Below, 7 Eleven and Pokerstars.  In the last 4 years Naked has turned the communications world on its head and has won a collection of industry awards and client accolades. Naked was 2007Adnews Agency of the Year. Adam is a regular media commentator and conference speaker.

John Kearon Chief Juicer and Founder, BrainJuicer Group (UK) Chief Juicer and Founder of BrainJuicer Group PLC now regarded as one of the leading innovators in the international market research industry. John's role in conceiving, inventing and leading BrainJuicer made him Ernst & Young's ‘Emerging Entrepreneur of the Year' in 2005. BrainJuicer has been twice winner of the ESMOAR award for best Methodology in 2005 and 2007, and John was recently awarded the Advertising Research Foundation's Gold Award for Great Mind/Research Innovator of 2008.  Prior to founding BrainJuicer in 1999, and successfully listing it on the London AIM (Alternative Investment Market) in 2006, John founded innovation agency, Brand Genetics Ltd which invented new products and services for large blue-chip companies.  Before starting his first business, John had been Planning Director of one of Publicis' UK advertising agencies.  John started his career over 20 years ago as a graduate of Unilever's management programme rising to be a senior marketer at Elida Gibbs before moving into advertising. John's recipe for entrepreneurial success is; creativity, resilience, determination, perseverance, stamina, drive, imagination, resourcefulness, courage, self-belief, commitment, ability to go without sleep and a touch of madness.

Bruce Sullivan   Keynote Speaker, Author and Business Leader Bruce is a relationship specialist and a proven performer in achieving results through people for over 24 years. His practical, hands on experience is based on working in both the community and business. He is a Husband to Gillian of 22 years, a Father to Hannah (12) and Declan (8) and he currently balances this with being a Director of six private companies. Managing his own businesses since his teens, by age 24 he had established his own million-dollar network of businesses and he has an extended track record of working with a wide range of private and public organisations', both in Australia and overseas. Bruce has also worked with individuals, families and communities providing education and opportunities for personal improvement. It is this experience that has given Bruce a unique understanding of our ability to relate to one another in the workplace and at home. This is what sets his work apart and gives a very practical and timely insight into the human side of the corporate environment. In 2007 Bruce was awarded the Keynote Speaker of the Year by the National Speakers Association of Australia. He was also presented with the Paul Harris Fellowship Award for his outstanding contribution to the Rotary Youth Leadership Award which is a Youth Leadership Program for up and coming leaders in the 18 to 25 year old category. Bruce has been presenting at this program for over 19 years.

Hugh Mackay  Social Researcher and Author Hugh Mackay has made a lifelong study of the attitudes and behaviour of Australians. He is the author of twelve books, including five bestsellers. The second edition of Advance Australia...Where? was published in September 2008, and his fifth novel, Ways of Escape, came out in May 2009. Hugh has graciously donated his time to present his successful career story in the Young Researchers Group Session on Thursday 1st October.