March 2010
Current edition
New ISO standard for access panels
For the past few years, Australia has been at the forefront of the global push for an online research standard. The Australian Market and Social Research Society (AMSRS) and the Association of Market and Social Research Organisations (AMSRO) have now both adopted ISO 26362 for access panel management.
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The new digital frontier: straight to the source?
Traditional media is trying to hang onto ‘the news’.
There are parallels with the research profession, writes Lauren For.
Why wait for professional Fairfax editors and journalists to dot their ‘i’s and cross their ‘t’s, when armies of amateur bloggers are offering ongoing commentary that is timely, unreserved and, not to mention, free? What role do Sony BMG’s slick artist and repertoire (A&R) men have to play in a world where wannabe rockstars can garner their own fans and fame via MySpace?
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Riding the digital wave: Are researchers surfing or wiping out?
Is the pace of change unprecedented?
Are researchers adapting fast enough?
At Summer School 2010, these questions and
more were explored. Kerry Sunderland reports.
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How do we define our profession in the digital age?
Getting the balance right between satisfying a client, making money for the business and preserving the integrity of our profession is a constant challenge for all of us, writes Bob White.
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How do we future-proof our careers?
Where will market research careers go at a time of unprecedented change and competition? James Cowley explores.
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