 February 2010
From the Research News archives
The real value of research
AMSRS WA is calling on researchers keen to discover new ways to provide or commission valuable market research, to register for the AMSRS WA 17th State Conference on Thursday 4 March, at the Burswood Entertainment Complex, Perth.
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Statistics e-book launched
This month, the Australian Market and Social Research Society (AMSRS) will launch the Statistics e-book and, to commemorate its launch, will next month host a series of seminars in three states.
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Advice for turbulent times
The joint industry council of AMSRS and AMSRO has funded the establishment of a new Client Advisory Board, which will advise the market and social research industry in Australia. Its role is to assist the joint council to strengthen the role and impact of the Australian market and social research industry, by encouraging greater client engagement in industry and professional issues and direction.
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The brain whispers
Neuroscience is now being used to understand the customer experience and is opening up possibilities that have not previously existed in shopper research.
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Mystery uncovered
The global mystery shopping sector is currently estimated to be worth almost $1.5 billion but the industry in Australia still lacks the profile of its overseas counterparts. Research News invited four leading practitioners in this area to comment on its potential in the marketing research mix.
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