 October 2009
From the Research News archives
Mood, food and rating scales
Delegates picked up first hand information about the moods and methods of market research in the Asia Pacific region after presentations at the inaugural Asia Pacific Research Conference.
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Downturn in the Asia Pacific - region opportunity or crisis?
For the first time since it began monitoring turnover around the world in 1988, ESOMAR predicts a decline in global market research turnover in 2009. Has the previously buoyant Asia Pacific region escaped the crisis?
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Are traditional TV broadcasters a dying breed?
When it comes to online video trends, East Asia may be a crucial lead indicator for western markets. In Japan, online video is the third most popular activity on the net (after email and shopping), while China is now the largest online audience in the world, with over 180 million regular viewers of online content. A recent report by the Cable and Satellite Broadcasting Association of Asia found that long-form (i.e. professional, studio-produced) video is now the most popular format viewed online in China, Japan and South Korea.
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Asia Pacific consumers: We’re not so different after all
Steven Cierpicki argues there are fewer differences than expected between Australia, China, Japan and New Zealand when it comes to Research 2.0 practices.
With the advent of Research 2.0 applications such as online research communities, we are seeing a methodological innovation that could bring enormous insights and shift the research function from a cost centre to a knowledge centre.
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The rise of data mining - opportunity or threat?
Andrew Kerekes and Scott MacLean argue that data mining may yet be the unsung hero of analysis, with possibilities still unrecognised by many in the research industry – and many of the key software applications have been invented in the Asia Pacific region by Australian and Kiwi developers.
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Getting it right in South East Asia
Crane Liu from Jigsaw Strategic Research provides eight tips to building a successful relationship with South East Asian clients and partners.
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