 July 2009
From the Research News archives
Australia providing a strong voice on the world research stage
ESOMAR last month hosted the World Industry Network (WIN) meetings of senior market researchers in Amsterdam. The meetings included participants from over 20 countries. Participants included almost all of the major market research firms and clients globally.
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Client's point of view: Encouraging commuters to leave the car behind
As the face of public transport in Melbourne, Metlink provides customers with a 'one-stop-shop' for information about services, fares and ticketing. Metlink market research analyst Fiona Wong reveals what helps keep perceptions about public transport on track.
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Time for new school - market research encounters of the third kind
Adam Joseph argues that the ?old school' distinctions between quantitative and qualitative research are largely out of date - and that it's possible to generate qualitative insights from quantitative surveys.
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Storylistening for consumer insight
Matt Moore explores how researchers can use ?storylistening', an approach that shares many similarities with ethnography and projective techniques.
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Cover to cover: Walking the fine line between science and entertainment
Derryn Belford from Tourism WA reviews Click by Bill Tancer.
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