 February 2009
From the Research News archives
Shape-shifting for the better
Chris Martin-Murphy offers a collaborative perspective on the future of the research industry on behalf of 23 members* of the Australian Market and Social Research Society?s Independent Researchers Group (IRG).
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The two Hughs
Research News speaks to Hugh Mackay and Hugh Amoyal about the shape of today's research profession and what they think the future holds for the industry. This month, Ispos celebrates 10 years in Australia, now under the stewardship of Hugh Amoyal. This anniversary coincides with the 30th anniversary of The Ipsos Mackay Report, the seminal quarterly qualitative research series launched by Hugh Mackay in 1979 and acquired by Ipsos in 2003.
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The state of the industry
Whether you call it a global economic meltdown (GEM), an economic downturn or a financial correction, business will be playing a different ballgame in 2009.
Late last year, the acquisition of TNS by WPP was big news but many believe it is far too early to comment on the ramifications for the industry. TNS is not yet willing to comment on the acquisition or to outline any of the changes to Australian operations that may result.
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Cover to cover: A plea to embrace neuro-marketing from Lindstrom
A plea to embrace neuro-marketing from Lindstrom
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HR & LEADERSHIP: Following in the family's footsteps
Research News speaks with researchers who have followed in their family's footsteps and explores the pros and cons of working with a family member.
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