Speaker Program
| Full Program: Day 1 Thursday 5 September |
| From 7.30am REGISTRATION - HILTON, LEVEL 3, SYDNEY |
| OPENING SESSION - DARE, CREATE, INSPIRE |
| 9.00 - 9.15am | Opening |
|
9.15 - 9.20am |
Introduction |
|
9.20 - 9.25am |
Welcome |
|
| 9.25 - 9.55am | The history of men's underwear: |
|
| 9.55 - 10.20am | Nowhere is an island! Jugaad innovation |
|
| 10.20 - 10.30am | Wrap up |
|
10.30 - 11.00am |
MORNING TEA |
|
| MORNING SESSION - POLL DANCING |
| 11.00 - 12.20pm | Poll dancing with Tony Jones. |
12.20 - 1.20pm |
LUNCH_______________________________ |
| BREAKOUT SESSIONS |
| DIGITAL | SOCIAL | BIG DATA | |
| 1.20 - 1.25pm | Chair: Tinna Raikko | Chair: Vicki Arbes | Chair: Ray Poynter |
| 1.25 - 1.45pm | Market research in the social era - The missing essential element. |
Co-creation of a community adaptability tool using social research. Rob Mercer Instinct and Reason� |
What is big data? JOHN CUCKA TNS |
| 1.45 - 2.05pm | Social media beyond engagement. JASON DUNSTONE & RYAN KLOSE Square Holes LeverageX |
Alcohol advertisement complaints, uphold or dismiss? Corey Fisher Colmar Brunton Research Denita Wawn Brewer’s Association of Australia and New Zealand Inc.â�� |
Big data or big hype?
|
| 2.05 - 2.25pm | Effectiveness planning in a social age: Turning measurement into meaning. GRANT BIRD Hall & Partners |
Using methodological innovations to explore social research utilisation in Australian social policy. Dr Jenny Povey and Elizabeth Shaw Institute for Social Science Research, The University of Queensland� |
How market researchers can add value to big data. Dean Harris Brand Navigator� |
| 2.25 - 2.45pm | How social media and the second screen |
Driving environmental outcomes – By dismissing the environment. Matthew Bond Quantum Market Researchâ�� |
Driving QANTAS’s loyalty program effectiveness by fusing stated preference data with revealed preference data. Dr Con Menictas QANTAS Loyalty QANTAS Airways Limitedâ�� |
| 2.45 - 2.55pm | Questions | Questions | Questions |
| 2.55 - 3.25pm | AFTERNOON TEA | ||
| AFTERNOON SESSION - GLOBAL ISLAND |
| 3.25 - 3.35pm | Industry update |
3.35 - 4.05pm |
The future of market research: Breaking barriers for the advancement of our industry. |
4.05 - 4.25pm |
Design thinking through the lens of insights and research. |
4.25 - 4.45pm |
Cooking with communities, creative research for meaningful insights. |
4.45 - 5.00pm |
Questions/Wrap up |
5.00 - 5.20pm |
AMSRS AGM |
7.00pm |
Gala Dinner |
| Full Program: Day 2 Friday 6 September |
| From 7.30am REGISTRATION - HILTON, Level 3, SYDNEY |
| MORNING SESSION - CREATIVE THINKING |
| 9.00 - 9.05am | Welcome & Housekeeping |
|
9.05 - 9.25am |
How we predicted the world’s largest music poll using social media data. |
|
9.25 - 9.55am |
The future of MRX – Forging a new frontier. |
|
9.55 - 10.15am |
Not so fast. |
|
10.15 - 10.40am |
Panel discussion: Disruptive or disappointing? |
|
10.40 - 10.45am |
Wrap up |
|
10.45 - 11.15am |
MORNING TEA |
|
| BREAKOUT SESSIONS |
| BRANDING | MOBILE | HARD TO REACH | |
| 11.15 - 11.20am | Chair: Nick Palmer | Chair:Kate Inglis-Clark | Chair: Joan Young |
| 11.20 - 11.45am | Using the metaphor of human relationships to rethink brand research. Rob Highett-Smith and Juergen Merz GfK |
Research goes to the game: Is it the battle of the states or the battle of the brands? James Burge Research Now Sally Joubert Luma Research |
Using ‘digital’ media to talk to a culturally challenging subject among a hard to reach audience. Colin MacArthur Jigsaw |
| 11.45 - 12.05pm | Dare and inspire: The share a coke story. Catherine Smith Coca Cola |
Shopper Pulse: Pathway to purchase, |
Ethnography – A new approach to overweight/obesity research, undertaken for the “Measure Up 3” campaign. Robyn Rutley TNS Megan Briggs ANPHA |
| 12.05 - 12.25pm | Changing the conversation. Lisa Lewers Lewers Research Bob Sharma Telstra |
Strengthening the longitudinal power of the “My Telstra Experience” community through mobile optimised surveys. Matt Howley Telstra Sean Dunn Vision Critical |
Improving the safety of sex workers – A client-researcher partnership. Sam Everingham Stethoscope Research Jackie McMillan Sex Workers Outreach Project |
| 12.25 - 12.35pm | Questions | Questions | Questions |
| 12.35 - 1.35pm | LUNCH | ||
| BREAKOUT SESSIONS |
| Quantifying the Future | Sensing the Future | Collecting the Future | |
| 1.25 - 1.30pm | Chair | Chair | Chair |
| 1.30 - 2.00pm | Choosing the best choice: Innovations in choice modelling SIMON FIFER Centre for study of choice (CenSoC) |
Do strangers in strange places say strange things? A pilot study examining alternative methods of group-based research MELANIE RANDLE & DOROTHY DUDLEY Institute for Innovation in Business and Social Research, University of Wollongong & The Ipsos Mackay Report |
The who, when, where and how of smartphone research BRIAN FINE Australia Online Research & Confirmit |
| 2.00 - 2.30pm | Crossing the blue line: A CSI examination of the workhorse and the show ponies PASCAL BOURGEAT & CON MENICTAS Ipsos |
Heart, mind, will, body, environment, tribe: A framework for considering consumer behaviour HUW HEPWORTH Painted Dog Research |
Beyond colour and movement – Measuring the impact of dynamic survey answer formats on respondent behaviour DUNCAN RINTOUL & JON PULESTON University of Wollongong & GMI |
| 2.30 - 2.50pm | Better practice guide – Sampling design and weighting for Australian household/consumer and business surveys JOHN HENSTRIDGE Data Analysis Australia |
Who’s kidding whom? JEM WALLIS Vivid |
The future of survey sampling: Investigating the accuracy of landline RDD and online panel approaches CAROLINE TOMICZEK & SANDRA MIHAJILO ORIMA Research |
| 2.50 - 3.00m | Questions | Questions | Questions |
| 3.00 - 3.30PM | AFTERNOON TEA |
||
| AFTERNOON SESSION |
| Thinking beyond | |
| 3.30 - 3.35pm | Chair |
| 3.35 - 4.05pm | Riding the value shift in market research: Only the paranoid survive! DAVID BAKKEN COO from KJT Group in NY  |
| 4.05 - 4.20pm | Awards |
| 4.20 - 5.00pm | The limits of our thinking are the limits of our lives DAN GREGORY CEO at The Impossible Institute |
| 5.15 - 7.15pm | CLOSING DRINKS @ THE BRIDGE BAR |
