2014 Speaker program

From 7.30am REGISTRATION - Grand Hyatt Hotel, Level 8

OPENING SESSION -
Start 9.00am

Welcome from AMSRS

Introduction
2014 Conference Chairs - George Zdanowicz & Di Shelton

Welcome
NIGEL MARSH & LEE NAYLOR
The Leading Edge

PLATINUM SPONSOR

Reasons to be cheerful.
TOM EWING (UK)
Content Director, BrainJuicer

Download and deliver: How new data streams are revolutionising the market research industry​.
FIONA BLADES (UK)
President & Chief Experience Officer, MESH The Experience Agency

Finish 10.30am

Questions

10.30 - 11.00am

MORNING TEA

MORNING SESSION -
Start 11.00am

MC - Sam McCool

Accessing the Unconscious: How market research can (and must) measure the psychological influences consumers themselves are not aware of.
LEIGH CALDWELL (USA)
Partner, The Irrational Agency

Problem solving with game-based research methods: The evolution of engagement in Market Research & beyond​.
BETTY ADAMOU (UK)
CEO & Founder, Research Through Gaming

Finish 12:30pm Questions

12.30 - 1.30pm

LUNCH

BREAKOUT SESSIONS
SOCIAL & GOVERNMENT INSIGHTS & INNOVATION RESEARCH IN A CHANGING WORLD
1.30 - 1.35pm
1.35 - 1.55pm

Stories from the front: reaching (impactful) detente in social and government research​.
DR FADIL PEDIC & MICHELLE YAMINE
GfK

Mingling with Millennials – Uncovering the future of transactions by accessing and understanding hard to reach consumers through structural collaboration & co-creation​.
ERICA VAN LIEVEN
Direction First


The impact of abundance on our excitement, anticipation and value of what we consume, acquire and experience.
DEREK JONES
D&M Research
1.55 - 2.15pm Locating the global citizen: A case study in research collaboration.​
EMMA ROWLAND &
CATHERINE BOEKEL

The Dept. of Immigration and Border Protection
Hall & Partners l Open Mind
Behind the screens - Eliciting deep and rich insight from non-verbal cues in online qualitative research.​
JENNY WITHAM & MEGAN FERGUSON ​
Colmar Brunton

Growing in a post-growth era​
DENNIS WONG
Added Value

2.15 - 2.35pm Empowering a community to own the future direction of their state.​
MAREE TAYLOR & ADAM HINDS
Colmar Brunton
Why condoms don't come in size SMALL.​
PENNY BURKE
Essence Communications
I have a dream – Generation Flux and the Sharing Economy igniting MR​.
PETER HARRIS
Vision Critical
2.35 - 2.45pm Questions Questions Questions
2.45 - 3.15pm
AFTERNOON TEA
AFTERNOON SESSION -
Start 3.15pm

Privacy Panel
with VIRGINIA TRIOLI

The Better Surveys Project​
PETER HARRIS
Vision Critical

Interview with Virginia Trioli
Dr Simon Longstaff
St James Ethics Centre

Finish 5.00pm

Questions/Wrap up

5.15 - 6.15pm

AMSRO AGM & LEADERS DRINKS (invite only)

7.00pm

Gala Dinner
Zinc Restaurant, Federation Square

MORNING SESSION -
From 7.30am REGISTRATION - Grand Hyatt Hotel, Level 8
Start 9.00am

Welcome - Sam McCool

To BE or not to BE, that is the question​
CAROLINE HAYTER (UK)
Co-Founder, Acacia Avenue

What does brand success look like in a digital, social, mobile age?​
JOEL RUBINSON (USA)
President & Founder, Rubinson Partners Inc.

Finish 10:30am Questions

10.30 - 11.00am

MORNING TEA

BREAKOUT SESSIONS
MOBILE BRAND COMMS SOCIAL MARKETING
11.00 - 11.05am
11.05 - 11.25am Mobile research - More than surveys.​
SUE YORK
Institute for Social Research, University of Queensland
How ‘1000 Mums’ saved a brand. Understanding the implicit and rational drivers of choice to activate consumption behaviour.​
KEN ROBERTS & DION WORKMAN
Forethought Research
Kmart Australia
To give or not to give​
STEVE SHEPPARD
Brand Story
11.25 - 11.45pm Mobile in the moment: Understanding UX in relation to contextual needs and behaviours.​
DANIEL BLUZER-FRY & ANTHONY HUDSON
The Lab
Betfair

Getting Australia ready for digital TV.​
LIZ DUNIEC & JO THOMPSON
ORIMA Research
Department of Communications

Don’t just ‘do research’, change something (and be healthier for it)!​
PAUL VITTLES
Instinct and Reason
11.45 - 12.05pm Are three questions enough - How mobile has changed the way we do ad research.​
SALLY JOUBERT, GEORGIA PHILLIPS & JAMES BURGE
Luma
​Research Now
Together we CAN.​
JEM WALLIS & AINSLIE WILLIAMS
Vivid
Changing the way in which we hear the patient’s voice: Engaging people living with Type 2 diabetes. ​
COLIN MACARTHUR
Jigsaw
12.05 - 12.15pm Questions Questions Questions
12.15 - 1.15pm

LUNCH

BREAKOUT SESSIONS
SURVEY DESIGN BIG DATA COLLABORATION &
CO-CREATION
1.15 - 1.20pm
1.20 - 1.40pm Access all people: the 3M approach.​
DAVID BEDNALL & JAYNE VAN SOUWE
Deakin University
Wallis Strategic Market & Social Research

Wrestling with a yellow elephant - how to practically deliver increased Customer Insight through Big Data​​

KIERAN HAGAN
Australia and New Zealand IBM Software Group
Sailing the 7c’s: What “Access All Areas” really means​.
LEE NAYLOR & MARK BUSCH
The Leading Edge
Energy Australia
1.40 - 2.00pm Puttting yourself at the centre: Testing a new online task format.​
DR RUSSELL BLAMEY
DBM Consultants
Re-discovering the goldmine at our fingertips.​
ALESSANDRA TONEI & PAUL EPPLETT
Jigsaw Research
Catalyst International
The art of free diving: Forming deeper connections through brand positioning.​
LOUISE MCDONALD & JOANNA DERRY
Consumer Behaviour
Nestle Australia
2.00 - 2.20pm Select all that apply: Is it time to kiss the multi-grid goodbye?​
DUNCAN RINTOUL &
GILLIAN MILNE

University of Wollongong
yellowSquares
Harnessing Big Data with strategic precision in the QANTAS community. ​
DR CON MENICTAS &
BRIAN FINE

QANTAS
QOR
Co-creating in the consumers world.​
PIP STOCKS &
MICHAEL BLOOMFIELD

BrandHook
ANZ
2.20 - 2.30pm Questions Questions Questions
2.30 - 3.00pm AFTERNOON TEA
AFTERNOON SESSION

Start 3.00pm

Welcome

Final Keynote Panel
All Keynote Presenters

Conference Awards

PETER HELLIAR

Finish 5.00pm

Close of Conference

5.00 - 6:00pm

CLOSING DRINKS - Hyatt Courtyard Level 8

6:00pm YRN (Young Researchers Network) Laneways Tour